Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.
Article
| Apr 26, 2024
Unaffordable rates have caused a spike in home sales and plans to leave the state.
Article
| Apr 26, 2024
Only 8.3% of users who noticed shopping-related content changes said their TikTok usage decreased, the same report found, according to our April 2024 “US Social Commerce” survey.
Article
| Apr 26, 2024
Thanks to its growing retail media business, Walmart keeps its top spot on our “Unofficial Most interesting Retailers List” for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.
Article
| Apr 26, 2024
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
Audio
| Apr 26, 2024
Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report.
What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.
Article
| Apr 25, 2024
The TikTok ban is coming after all: President Biden signed a bill that gives ByteDance the rest of the year to find a buyer or withdraw from the US entirely.
Article
| Apr 25, 2024
Meta posted Q1 earnings that beat estimates on Wednesday, but its shares slumped on disappointing Q2 guidance as it outlined plans for heavy AI investments.
Article
| Apr 25, 2024
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Apr 25, 2024
Google announced late Tuesday that it is delaying the deprecation of third-party cookies once again, extending the deadline that was originally set for 2022. While many marketers were breathing a little easier following the decision, “this is NOT a reprieve,” said our analyst Evelyn Mitchell-Wolf. “The industry just has more time to reach the finish line. Let’s not squander it.” Here are four important takeaways from the delay.
Article
| Apr 25, 2024
Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.
Article
| Apr 25, 2024
Our fourth annual study reveals which of the seven largest Canadian banks lead in mobile app innovation, based on an exclusive survey around which features consumers value most.
Report
| Apr 25, 2024
There’s a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.
Article
| Apr 25, 2024
Operating costs are on the rise, prices are going up, and consumers are pulling back.
Article
| Apr 25, 2024
Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.
Report
| Apr 25, 2024
Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.
Article
| Apr 25, 2024
67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.
Article
| Apr 25, 2024
Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Report
| Apr 24, 2024
A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.
Report
| Apr 24, 2024
Instagram could be the biggest beneficiary of a TikTok ban: Our industry KPI data found that Instagram has a comparable reach to TikTok among the largest accounts.
Article
| Apr 24, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Apr 24, 2024
US ecommerce resale volume will hit $80.60 billion this year, a growth of 3.4% YoY, per our December 2023 forecast.
Article
| Apr 24, 2024
Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.
Article
| Apr 24, 2024
Google announced that it will not complete third-party deprecation during the second half of Q4 2024 as originally planned.
Article
| Apr 24, 2024
Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv.
Article
| Apr 23, 2024