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    Publication Date: 8/7/2018
    Topics: Programmatic Advertising; Programmatic Ad Spending; Digital Media Buying
    Geographies: Worldwide; United States
    Context: Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.
    Publication Date: 7/16/2018
    Topics: Influencer Marketing; Social Media Marketing; Social Media Users; Digital Advertising; Social Commerce
    Geographies: Worldwide; Australia; China; France; Germany; India; Japan; Denmark; Finland; Sweden; Norway; South Korea; Latin America; Argentina; Brazil; Mexico; Colombia; Spain; United Arab Emirates; United Kingdom; United States; Middle East & Africa; Europe; North America
    Context: Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.
    Publication Date: 8/20/2018
    Topics: Digital Travel Sales
    Geographies: Worldwide; Asia-Pacific; Central & Eastern Europe; Western Europe; Latin America; North America; Middle East & Africa; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Russia; Argentina; Brazil; Mexico; Canada; United States; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom
    Industries: Digital Travel
    Context: Consumers are taking advantage of online travel deals more than ever. This year, digital travel sales globally will increase 10.4% to $694.41 billion.
    Publication Date: 7/23/2018
    Topics: Targeting; Multichannel Marketing; Programmatic Advertising; Marketing Technology
    Geographies: United States; Worldwide
    Context: When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.
    Publication Date: 7/10/2018
    Topics: B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
    Publication Date: 8/8/2018
    Topics: Social Media Marketing; Digital Video Advertising; Mobile Video; Digital Video Ad Spending; Social Media Ad Spending
    Geographies: United States; Worldwide
    Context: The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
    Publication Date: 8/1/2018
    Topics: Internet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Mobile Users; Smartphone Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Egypt; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Instagram
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Retail Sales; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 7/11/2018
    Topics: Performance Benchmarks; Mobile Apps; Programmatic Ad Spending; Mobile Ad Spending; Content Marketing; Mobile Content; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Search; Clickthrough Rate (CTR); Mobile Social Media; Facebook; Mobile Video
    Geographies: Worldwide; Asia-Pacific; Latin America; North America; United States
    Publication Date: 8/1/2018
    Topics: Digital Shoppers & Buyers; Internet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Smartphone Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Digital Video; Facebook; Instagram; Internet Users; Social Media Users; Twitter; Mobile Internet; Mobile Social Media; Mobile Users; Mobile Video; Smartphone Users; Tablet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Egypt; Nigeria; Saudi Arabia; United Arab Emirates; South Africa; Czech Republic; Poland; Turkey; Chile; Colombia; Peru; Belgium; Ireland; Portugal
    Publication Date: 8/1/2018
    Topics: Twitter
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Social Media Users; Facebook; Instagram; Twitter; Mobile Social Media
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide; Austria; Switzerland
    Publication Date: 7/1/2018
    Topics: Video-on-Demand (VOD)
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Mobile Internet; Internet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Mobile Video
    Geographies: Asia-Pacific; Australia; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Mobile Payments
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Europe; Central & Eastern Europe; Russia; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Worldwide
    Publication Date: 8/1/2018
    Topics: Tablet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Facebook; Social Media Users; Mobile Social Media
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; United Arab Emirates; South Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide; Austria; Switzerland
    Publication Date: 7/1/2018
    Topics: Mobile Messaging
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Digital Video; Mobile Video; Smartphone Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Netflix
    Geographies: Asia-Pacific; Australia; India; Japan; South Korea; Central & Eastern Europe; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide
    Publication Date: 9/1/2018
    Topics: Mobile Ad Spending
    Geographies: Worldwide; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; New Zealand; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 6/27/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT)
    Geographies: United States; Worldwide
    Context: Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.
    Publication Date: 7/30/2018
    Topics: Omnichannel Retailing; Digital Shoppers & Buyers; Retail Ecommerce Sales; Mcommerce; Shipping & Delivery
    Geographies: United States; Worldwide
    Industries: Retail
    Context: This StatPack provides a visual overview of major omnichannel retailing trends in the US.
    Publication Date: 7/24/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT)
    Geographies: United States; Worldwide
    Context: As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
    Publication Date: 9/19/2018
    Topics: Mobile Messaging; Mobile Apps
    Geographies: United States; Worldwide
    Context: With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.
    Publication Date: 7/5/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 8/13/2018
    Topics: Mobile Payments; Loyalty Programs; Mobile Devices
    Geographies: United States; China
    Context: Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
    Publication Date: 7/18/2018
    Topics: Smartphone Users
    Geographies: United States
    Demographics: Hispanics; Languages
    Context: Marketers must look beyond the old “digital divide” stereotype and the incomplete “Hispanics are mobile” cliché to grasp the nature of Hispanic consumers’ digital activity—especially as the issue of English-vs.-Spanish adds distinctive complications.
    Publication Date: 7/2/2018
    Topics: Ecommerce Sales; Holiday & Seasonal Shopping; Digital Shoppers & Buyers; Shipping & Delivery
    Geographies: United States
    Industries: Retail
    Context: Amazon Prime Day has emerged as a retail phenomenon that’s reverberated around the industry. This report examines why consumers are responding so strongly to this new shopping holiday, and what retail brands and marketers can do to benefit from the uptick in mid-summer shopping and lead-in to the back-to-school season.
    Publication Date: 6/21/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/28/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is the fifth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 8/21/2018
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Context: Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.
    Publication Date: 7/13/2018
    Topics: Digital Ad Spending; Computers
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health; Consumer Products (CPG); Telecom; Consumer Electronics; Media & Entertainment; Retail; Travel; Financial Services; Automotive
    Context: eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.
    Publication Date: 7/12/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the final StatPack in an eight-part series providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 7/26/2018
    Topics: Geolocation; Mobile Advertising; Search Marketing
    Geographies: United States
    Industries: Travel
    Context: Maps have always been a key mobile feature for consumers, but they’re more prevalent and ad-friendly than ever. This report looks at how advertisers and marketers can use maps to reach consumers in new ways.
    Publication Date: 6/29/2018
    Topics: Digital Ad Spending; Computers
    Geographies: United States
    Industries: Telecom; Consumer Electronics
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/25/2018
    Topics: Mobile Internet; Mobile Apps; Search
    Geographies: United States
    Context: Google’s shift to mobile-first indexing and a slew of new technologies like Accelerated Mobile Pages, Progressive Web Apps and Android Instant Apps are changing the nature of the mobile web. Here’s what marketers need to know to keep up with the competition.
    Publication Date: 6/22/2018
    Topics: TV; Digital Ad Spending
    Geographies: United States
    Industries: Travel; Digital Travel
    Context: This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 8/14/2018
    Topics: Email Marketing; Performance Benchmarks; Clickthrough Rate (CTR)
    Geographies: United States
    Publication Date: 7/13/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Directory Ad Spending; Magazine Ad Spending; Newspaper Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; TV Ad Spending; Print Ad Spending; Desktop/Laptop Ad Spending; Mobile Ad Spending; Digital Video Ad Spending; Time Spent with Media
    Geographies: United States
    Publication Date: 7/19/2018
    Topics: Search; Paid Search; Performance Benchmarks; Search Engines; Google; Mobile Search; Cost per Click (CPC); Search Ad Spending
    Geographies: United States
    Publication Date: 7/31/2018
    Topics: Retail Performance Metrics; Retail Ecommerce Sales; Mcommerce; Retail Sales; B2C Ecommerce Sales
    Geographies: United States
    Industries: Retail
    Publication Date: 6/21/2018
    Source: eMarketer
    Topics: B2B Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.
    Publication Date: 7/31/2018
    Source: eMarketer
    Topics: Customer Experience
    Geographies: Worldwide; United States
    Context: eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.