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    Publication Date: 7/24/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT)
    Geographies: United States; Worldwide
    Context: As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
    Publication Date: 8/20/2018
    Topics: Digital Travel Sales
    Geographies: Worldwide; Asia-Pacific; Central & Eastern Europe; Western Europe; Latin America; North America; Middle East & Africa; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Russia; Argentina; Brazil; Mexico; Canada; United States; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom
    Industries: Digital Travel
    Context: Consumers are taking advantage of online travel deals more than ever. This year, digital travel sales globally will increase 10.4% to $694.41 billion.
    Publication Date: 7/30/2018
    Topics: Omnichannel Retailing; Digital Shoppers & Buyers; Retail Ecommerce Sales; Mcommerce; Shipping & Delivery
    Geographies: United States; Worldwide
    Industries: Retail
    Context: This StatPack provides a visual overview of major omnichannel retailing trends in the US.
    Publication Date: 10/1/2018
    Topics: Virtual & Augmented Reality; Artificial Intelligence (AI); Digital Advertising; Marketing Technology; Wearables
    Geographies: United States; Worldwide
    Industries: Technology
    Context: While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.
    Publication Date: 8/7/2018
    Topics: Programmatic Advertising; Programmatic Ad Spending; Digital Media Buying
    Geographies: Worldwide; United States
    Context: Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.
    Publication Date: 7/23/2018
    Topics: Targeting; Multichannel Marketing; Programmatic Advertising; Marketing Technology
    Geographies: United States; Worldwide
    Context: When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.
    Publication Date: 9/27/2018
    Topics: Digital Video; Mobile Video; Digital Video Ad Spending; Digital Video Advertising; Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States; Worldwide
    Context: Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.
    Publication Date: 9/19/2018
    Topics: Mobile Messaging; Mobile Apps; Smartphone Users; Smartphones
    Geographies: United States; Worldwide
    Context: With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 8/8/2018
    Topics: Social Media Marketing; Digital Video Advertising; Mobile Video; Digital Video Ad Spending; Social Media Ad Spending
    Geographies: United States; Worldwide
    Context: The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Digital Display Ad Spending; Search Ad Spending
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Japan; New Zealand; South Korea; Taiwan; Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam; Central & Eastern Europe; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Ireland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 9/1/2018
    Topics: Total Media Ad Spending
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Japan; New Zealand; South Korea; Taiwan; Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam; Central & Eastern Europe; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Ireland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 10/3/2018
    Topics: Social Media Marketing; Social Media Users; Social Media Ad Spending; Social Media Usage
    Geographies: United States; Worldwide
    Context: Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.
    Publication Date: 9/26/2018
    Topics: Mobile Search; Artificial Intelligence (AI); Virtual & Augmented Reality; Digital Shoppers & Buyers
    Geographies: United States; Worldwide; United Kingdom
    Context: Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.
    Publication Date: 9/1/2018
    Topics: Mobile Ad Spending
    Geographies: Worldwide; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; New Zealand; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States
    Publication Date: 10/10/2018
    Topics: Email Marketing; Marketing Technology; Consumer Attitudes on Marketing; Targeting; Email
    Geographies: United States; Worldwide
    Context: This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
    Publication Date: 10/1/2018
    Topics: Mobile Users; Smartphone Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Egypt; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 9/1/2018
    Topics: Mobile Ad Spending
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Japan; New Zealand; South Korea; Taiwan; Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam; Central & Eastern Europe; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Ireland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Social Media Users; Facebook; Instagram; Twitter; Mobile Social Media
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide; Austria; Switzerland
    Publication Date: 10/1/2018
    Topics: Mobile Internet; Internet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 10/1/2018
    Topics: Internet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Digital Video; Mobile Video; Smartphone Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Instagram
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 10/1/2018
    Topics: Tablet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Retail Sales; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Facebook; Social Media Users; Mobile Social Media
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; United Arab Emirates; South Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide; Austria; Switzerland
    Publication Date: 8/1/2018
    Topics: Digital Shoppers & Buyers; Internet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 9/1/2018
    Topics: Digital Display Ad Spending
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; New Zealand; South Korea; Thailand; Central & Eastern Europe; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Ireland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 10/1/2018
    Topics: Smartphone Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 10/1/2018
    Topics: Digital Video; Facebook; Instagram; Internet Users; Social Media Users; Twitter; Mobile Internet; Mobile Social Media; Mobile Users; Mobile Video; Smartphone Users; Tablet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Egypt; Nigeria; Saudi Arabia; United Arab Emirates; South Africa; Czech Republic; Poland; Turkey; Chile; Colombia; Peru; Belgium; Ireland; Portugal
    Publication Date: 10/1/2018
    Topics: Mobile Payments
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Europe; Central & Eastern Europe; Russia; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Worldwide
    Publication Date: 8/1/2018
    Topics: Twitter
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 10/8/2018
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales; Digital Shoppers & Buyers; Retail Mcommerce Sales; Omnichannel Retailing; Shipping & Delivery
    Geographies: United States; Worldwide
    Industries: Apparel & Accessories; Consumer Electronics
    Context: A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.
    Publication Date: 10/11/2018
    Topics: Programmatic Ad Spending; Mobile Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Programmatic Advertising
    Geographies: United States; Worldwide
    Context: Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.
    Publication Date: 9/18/2018
    Topics: Digital Advertising; Digital Ad Spending; Digital Media Buying
    Geographies: United States
    Context: Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.
    Publication Date: 8/13/2018
    Topics: Mobile Payments; Loyalty Programs; Mobile Devices
    Geographies: United States; China
    Context: Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
    Publication Date: 9/20/2018
    Geographies: United States
    Demographics: Millennials; Males; Income
    Context: Millennial men don’t live down to the stereotype as their generation’s losers, not least because they make more money than their female counterparts. But many have lots of debt and little wealth, and they lag behind the women in earning college degrees.
    Publication Date: 8/16/2018
    Topics: Video-on-Demand (VOD); Pay TV; Digital Video; Connected TVs; TV
    Geographies: United States
    Context: According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.
    Publication Date: 8/21/2018
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Context: Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.
    Publication Date: 9/17/2018
    Topics: Retail Ecommerce Sales; Retail Mcommerce Sales; Digital Shoppers & Buyers
    Geographies: United States
    Context: Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.
    Publication Date: 7/26/2018
    Topics: Geolocation; Mobile Advertising; Search Marketing
    Geographies: United States
    Industries: Travel
    Context: Maps have always been a key mobile feature for consumers, but they’re more prevalent and ad-friendly than ever. This report looks at how advertisers and marketers can use maps to reach consumers in new ways.
    Publication Date: 8/23/2018
    Topics: Connected TVs; Digital Video; Video-on-Demand (VOD)
    Geographies: United States
    Context: Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.
    Publication Date: 9/11/2018
    Topics: Digital Shoppers & Buyers; Ecommerce Sales; Ratings & Reviews
    Geographies: United States
    Industries: Consumer Products (CPG); Food & Beverage; Groceries
    Context: For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.
    Publication Date: 7/24/2018
    Topics: Loyalty Programs; Personalization; Customer Experience
    Geographies: United States
    Context: Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.
    Publication Date: 8/30/2018
    Topics: Internet Radio; Digital Content; Digital Music; Marketing Tactics; Digital Ad Spending
    Geographies: United States
    Context: More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
    Publication Date: 9/13/2018
    Source: eMarketer
    Topics: Brand Marketing; Customer Experience; Consumer Attitudes on Marketing; Retail Ecommerce Sales
    Geographies: Worldwide; United States
    Context: In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
    Publication Date: 7/31/2018
    Source: eMarketer
    Topics: Customer Experience
    Geographies: Worldwide; United States
    Context: eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
    Publication Date: 7/19/2018
    Topics: Search; Paid Search; Performance Benchmarks; Search Engines; Google; Mobile Search; Cost per Click (CPC); Search Ad Spending
    Geographies: United States
    Publication Date: 9/25/2018
    Topics: Digital Video Advertising; Performance Benchmarks; Mobile Video; Digital Video; Viewability
    Geographies: United States
    Publication Date: 7/31/2018
    Topics: Retail Performance Metrics; Retail Ecommerce Sales; Mcommerce; Retail Sales; B2C Ecommerce Sales
    Geographies: United States
    Industries: Retail