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    Publication Date: 7/10/2018
    Topics: B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
    Publication Date: 5/24/2018
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Demographics: C-Level Executives
    Context: To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.
    Publication Date: 7/16/2018
    Topics: Influencer Marketing; Social Media Marketing; Social Media Users; Digital Advertising; Social Commerce
    Geographies: Worldwide; Australia; China; France; Germany; India; Japan; Denmark; Finland; Sweden; Norway; South Korea; Latin America; Argentina; Brazil; Mexico; Colombia; Spain; United Arab Emirates; United Kingdom; United States; Middle East & Africa; Europe; North America
    Context: Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.
    Publication Date: 7/24/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT); Marketing Technology
    Geographies: United States; Worldwide
    Context: As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
    Publication Date: 7/30/2018
    Topics: Omnichannel Retailing; Consumer Behavior; Retail Ecommerce Sales; Mcommerce
    Geographies: United States; Worldwide
    Industries: Retail; Automotive; Consumer Electronics; Consumer Products (CPG); Financial Services; Healthcare & Pharma; Media & Entertainment; Telecom; Small Business (SMB)
    Context: This StatPack provides a visual overview of major omnichannel retailing trends in the US.
    Publication Date: 6/14/2018
    Topics: Customer Experience; Personalization; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.
    Publication Date: 5/22/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Personalization; Big Data; Marketing Measurement Surveys; Brand Marketing; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
    Publication Date: 7/23/2018
    Topics: Targeting; Multichannel Marketing; Programmatic Advertising; Marketing Technology
    Geographies: United States; Worldwide
    Context: When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.
    Publication Date: 8/1/2018
    Topics: Mobile Internet; Internet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Mobile Payments
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Europe; Central & Eastern Europe; Russia; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Worldwide
    Publication Date: 8/1/2018
    Topics: Facebook; Social Media Users; Mobile Social Media
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; United Arab Emirates; South Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide; Austria; Switzerland
    Publication Date: 8/1/2018
    Topics: Digital Video; Mobile Video; Smartphone Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Instagram
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Mobile Video
    Geographies: Asia-Pacific; Australia; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Netflix
    Geographies: Asia-Pacific; Australia; India; Japan; South Korea; Central & Eastern Europe; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Mobile Messaging
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Smartphone Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Mobile Users; Smartphone Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Egypt; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Social Media Users; Facebook; Instagram; Twitter; Mobile Social Media
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide; Austria; Switzerland
    Publication Date: 7/1/2018
    Topics: Digital Shoppers & Buyers; Internet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 7/19/2018
    Topics: Paid Search; Cost per Click (CPC); Clickthrough Rate (CTR); Performance Benchmarks; Search; Mobile Search; Search Ad Spending; Search Engines; Google
    Geographies: Worldwide; United States
    Publication Date: 8/1/2018
    Topics: Internet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru; Middle East & Africa; Egypt; Nigeria; Saudi Arabia; South Africa; United Arab Emirates; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Retail Sales; Retail Ecommerce Sales; Retail Mcommerce Sales
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; Netherlands; Norway; Sweden; Switzerland; France; Germany; Italy; Spain; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Twitter
    Geographies: Asia-Pacific; Australia; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Digital Video; Facebook; Instagram; Internet Users; Social Media Users; Twitter; Mobile Internet; Mobile Social Media; Mobile Users; Mobile Video; Smartphone Users; Tablet Users
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; Switzerland; United Kingdom; Worldwide; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Egypt; Nigeria; Saudi Arabia; United Arab Emirates; South Africa; Czech Republic; Poland; Turkey; Chile; Colombia; Peru; Belgium; Ireland; Portugal
    Publication Date: 6/1/2018
    Topics: Digital Travel Sales
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Russia; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide
    Publication Date: 8/1/2018
    Topics: Tablet Users
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Central & Eastern Europe; Czech Republic; Poland; Russia; Turkey; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Austria; Belgium; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; United Kingdom; Worldwide
    Publication Date: 7/1/2018
    Topics: Video-on-Demand (VOD)
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Central & Eastern Europe; Latin America; Argentina; Brazil; Mexico; Middle East & Africa; North America; Canada; United States; Western Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom; Worldwide
    Publication Date: 8/8/2018
    Topics: Social Media Marketing; Digital Video Advertising; Mobile Video; Digital Video Ad Spending; Social Media Ad Spending
    Geographies: United States; Worldwide
    Context: The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 8/7/2018
    Topics: Programmatic Advertising; Programmatic Ad Spending; Digital Media Buying
    Geographies: Worldwide; United States
    Context: Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.
    Publication Date: 6/27/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT); Marketing Technology
    Geographies: United States; Worldwide
    Context: Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.
    Publication Date: 7/11/2018
    Topics: Performance Benchmarks; Mobile Apps; Programmatic Ad Spending; Mobile Ad Spending; Content Marketing; Mobile Content; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Search; Clickthrough Rate (CTR); Mobile Social Media; Facebook; Mobile Video
    Geographies: Worldwide; Asia-Pacific; Latin America; North America; United States
    Publication Date: 8/20/2018
    Topics: Digital Travel Sales
    Geographies: Worldwide; Asia-Pacific; Central & Eastern Europe; Western Europe; Latin America; North America; Middle East & Africa; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Russia; Argentina; Brazil; Mexico; Canada; United States; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom
    Industries: Digital Travel
    Context: Consumers are taking advantage of online travel deals more than ever. This year, digital travel sales globally will increase 10.4% to $694.41 billion.
    Publication Date: 7/5/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/18/2018
    Topics: Time Spent with Media; Mobile Apps; Mobile Devices
    Geographies: United States
    Context: After years of rapid growth, the average US adult will spend more time on mobile devices in 2019 than on TV. This report looks beneath this broad trend to identify what’s actually happening—and to explain why the era of rapid growth may be ending.
    Publication Date: 7/18/2018
    Topics: Smartphone Users
    Geographies: United States
    Demographics: Hispanics; Languages
    Context: Marketers must look beyond the old “digital divide” stereotype and the incomplete “Hispanics are mobile” cliché to grasp the nature of Hispanic consumers’ digital activity—especially as the issue of English-vs.-Spanish adds distinctive complications.
    Publication Date: 6/11/2018
    Topics: Mobile Apps; Mobile Shoppers & Buyers
    Geographies: United States
    Industries: Retail
    Context: Mobile retail apps are critical to succeed in today’s omnichannel commerce landscape, but many retailers are still behind the curve. This report provides an overview of the retail app market, successful tactics of the market leaders, and what retailers should do to get their mobile app strategies right.
    Publication Date: 6/6/2018
    Topics: Digital Privacy & Security; Social Media Users; Smart Speakers & Voice Assistants; Digital Shoppers & Buyers; Digital Video
    Geographies: United States
    Demographics: Baby Boomers
    Context: Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
    Publication Date: 6/26/2018
    Topics: Digital Video Advertising; Digital Video; Digital Video Ad Spending; Mobile Video; Brand Marketing; Social Media Marketing
    Geographies: United States
    Context: YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.
    Publication Date: 6/28/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is the fifth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 7/13/2018
    Topics: Digital Ad Spending; Computers
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health; Consumer Products (CPG); Telecom; Consumer Electronics; Media & Entertainment; Retail; Travel; Financial Services; Automotive
    Context: eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.
    Publication Date: 6/21/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 7/12/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the final StatPack in an eight-part series providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/6/2018
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Baby Boomers; Income
    Context: Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
    Publication Date: 6/29/2018
    Topics: Digital Ad Spending; Computers
    Geographies: United States
    Industries: Telecom; Consumer Electronics
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/20/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is the second in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/25/2018
    Topics: Mobile Internet; Mobile Apps; Search
    Geographies: United States
    Context: Google’s shift to mobile-first indexing and a slew of new technologies like Accelerated Mobile Pages, Progressive Web Apps and Android Instant Apps are changing the nature of the mobile web. Here’s what marketers need to know to keep up with the competition.
    Publication Date: 6/22/2018
    Topics: TV; Digital Ad Spending
    Geographies: United States
    Industries: Travel; Digital Travel
    Context: This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/19/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health
    Context: This is the first in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.