Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.
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| Jan 31, 2024
Younger generations are embracing digital platforms to manage adult responsibilities, while older ones are still weighing the value of digitization.
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| Dec 11, 2023
Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.
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| Aug 21, 2023
The greatest amount of growth will come from Gen Zers as they enter adulthood, but millennials are still a force to be reckoned with due to the sheer size of their user base.
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| Jul 26, 2023
The US physician population is changing. The older generations are predominantly white and male, but those younger than 50 are predominantly female and growing more racially diverse. What do providers and marketers need to know to connect with this cohort?
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| May 1, 2023
Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.
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| Apr 21, 2023
Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own “digitalness” with financial clout.
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| Mar 29, 2023
US life insurance ownership is dropping as consumers face a challenging economic environment. Understanding how different demographic cohorts approach life insurance can help shape generation-specific acquisition strategies.
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| Mar 27, 2023
US population growth continues to slow due to decreases in births, higher numbers of deaths, and a drop in immigration that started in 2016.
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| Aug 1, 2022
With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.
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| May 31, 2022
The “never growing old” generation now faces retirement, a host of chronic health conditions, and mortality. The pandemic sparked a major shift toward digital channels to find health information, assess providers, and research Medicare plans and options.
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| Mar 22, 2022
Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.
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| Feb 24, 2022
Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.
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| Feb 10, 2022
TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.
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| Jan 18, 2022
Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.
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| Jan 10, 2022
Payments are set to break physical and digital borders in 2022. Innovations will make payments accessible across regions; super apps will address consumers’ financial needs all in one place; and lending will extend credit to once-inaccessible segments.
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| Dec 8, 2021
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
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| Nov 22, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
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| Nov 15, 2021
The global pandemic has had a profound impact on Generation Z’s well-being and is setting the stage for how they interact with and navigate the healthcare system.
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| Nov 10, 2021
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
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| Oct 25, 2021