Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
Article
| Mar 28, 2024
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
Article
| Mar 28, 2024
Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.
Article
| Mar 27, 2024
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024
Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.
Article
| Mar 26, 2024
Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
Article
| Mar 26, 2024
This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.
Article
| Mar 25, 2024
It could eventually force Apple to open up its NFC capabilities to other mobile wallets, disrupting industry dynamics
Article
| Mar 25, 2024
They feel they’re lagging behind others they see on social media, but they don’t understand exactly what financial goals to aim for.
Article
| Mar 22, 2024
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
Article
| Mar 22, 2024
Shein, Amazon shift tactics to keep each other—and Temu—at bay: Shein is offering its supply chain services to brands, while Amazon is leaning into its delivery capabilities and customer service.
Article
| Mar 21, 2024
Programmatic is on track to capture a growing share of ad dollars as advertisers embrace the flexibility and control that comes with automation.
Article
| Mar 19, 2024
Worldwide retail ecommerce sales will make up a fifth (20.1%) of total retail sales this year, totaling $6.334 trillion, per our forecast.
Article
| Mar 19, 2024
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
Article
| Mar 19, 2024
Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
Article
| Mar 18, 2024
Virtual banking assistants like Bank of America’s Erica are taking design cues from ChatGPT and Google Gemini as banks look into adding conversational AI.
Article
| Mar 18, 2024
An aversion to risk and debt has narrowed down their choice of banking products and led them to adopt unconventional money-management tactics.
Article
| Mar 15, 2024
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Article
| Mar 15, 2024
Get the correct answers to our Big Question quiz in the Banking & Paymentsvnewsletter from Insider Intelligence.
Article
| Mar 11, 2024
Retailers need to take note—not having a customer’s preferred payment method can increase cart abandonment
Article
| Mar 9, 2024
Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.
Article
| Mar 8, 2024
GenAI for marketing is gaining momentum: IBM is the latest organization to tout its ability to transform marketing outcomes.
Article
| Mar 7, 2024
As US smart TV ownership climbs to 70.6%, Nielsen is leveraging larger, more diverse data sets to refine its audience measurement for the 2024–2025 TV season. This strategic enhancement aims to deliver more accurate and actionable audience segmentation to better support media stakeholders.
Article
| Mar 7, 2024
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
Article
| Mar 7, 2024
Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.
Report
| Mar 6, 2024