Growth has slowed, but bright spots remain in key categories.
Report
| Mar 20, 2024
The ride-hailing industry will hit a new record for users and sales in 2023. As the market expands, both Lyft and Uber are laying the groundwork for significant advertising in the future.
Report
| Oct 31, 2023
France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren’t contributing to that growth, though, with only travel and retail seeing any significant investments.
Report
| Oct 5, 2023
The number of US connected car drivers will reach about 175 million in 2027, and the systems they use will become more sophisticated as electric vehicles and embedded car operating systems become more common.
Report
| Oct 4, 2023
The threat of recession is holding back digital ad spending in Germany, particularly in influential industries like automotive. If the worst case can be avoided, though, 2024 offers promising signs for growth.
Report
| Sep 27, 2023
The UK’s digital ad spending will be constrained by a tough economy. Only travel will see significant growth, but that’s from a particularly low starting point. Retail digital ad spend will continue to lead in absolute terms.
Report
| Sep 20, 2023
The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.
Report
| Sep 5, 2023
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Report
| Aug 18, 2023
Insurers’ profitability is under pressure, and waning penetration in homeowners and auto insurance policies isn’t helping. But renters insurance is a bright spot. Here’s a closer look at what our latest P&C insurance forecasts mean for insurers.
Report
| May 9, 2023
US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.
Report
| Mar 15, 2023
CES 2023 highlighted five big technology trends that will influence the way we communicate with each other and with businesses.
Report
| Jan 17, 2023
By 2026, almost three-quarters of drivers will be behind the wheel of a connected car, unlocking massive content potential for advertisers and other ecosystem players. Take a look at what’s ahead for the industry.
Report
| Nov 3, 2022
Digital advertising continues to perform relatively well, despite the tough economic conditions. Some industries stand to perform better than others, though, while format choices will settle into a predictable pattern.
Report
| Nov 2, 2022
Digital ad spending by Germany’s retailers and travel firms will climb rapidly this year. By contrast, automakers’ ad outlays will rise modestly, but reach €1.26 billion ($1.49 billion).
Report
| Sep 23, 2022
Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.
Report
| Aug 29, 2022
Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.
Report
| Aug 25, 2022
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
Report
| Jul 21, 2022
Usage-based insurance (UBI) products appeal to consumers who prefer customized services, and their success is attracting droves of new entrants to the UBI arena.
Report
| Mar 3, 2022
Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.
Report
| Oct 27, 2021