Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Report
| Mar 22, 2024
Growth has slowed, but bright spots remain in key categories.
Report
| Mar 20, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Cash is no longer king in Brazil after being dethroned by the central bank’s instant payments system, Pix. This report explores who’s using Pix (nearly two-thirds of the population), what’s fueling its immense popularity, and how it will reshape Brazil’s payments landscape this year and beyond.
Report
| Feb 9, 2024
Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.
Report
| Jan 31, 2024
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.
Report
| Jan 11, 2024
The pace of change in social media won’t slow in 2024. The rising number of disruptors—whether it’s AI, creators, social search, or TikTok Shop—will both reshape old trends and create new ones.
Report
| Jan 10, 2024
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Report
| Jan 4, 2024
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Report
| Dec 4, 2023
How does social media influence Gen Z’s customer journey?
Report
| Nov 20, 2023
How do consumers discover, evaluate, and purchase new brands and products?
Report
| Nov 6, 2023
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
| Nov 1, 2023
Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.
Report
| Oct 19, 2023
Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.
Report
| Oct 17, 2023
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Report
| Aug 24, 2023
Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.
Report
| Aug 21, 2023
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Report
| Aug 11, 2023
Retail ecommerce sales growth in Southeast Asia, which has been blazing ahead in recent years, is set for a slowdown as the global economy faces challenges and tech funding shrinks. This year, the Philippines and Malaysia will lead the region in growth.
Report
| Aug 10, 2023
Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.
Report
| Aug 2, 2023
US retail and ecommerce sales are getting back to their pre-pandemic growth trajectories, but consumer spending may be stunted amid ongoing economic uncertainty.
Report
| Jul 28, 2023
The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.
Report
| Jul 28, 2023
Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.
Report
| Jul 26, 2023
The popularity of livestreaming ecommerce is spreading to other parts of the world besides China. But not every market has embraced this new retail format to the same degree.
Report
| Jul 14, 2023
The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.
Report
| Jun 29, 2023
Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
Report
| Jun 20, 2023