Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Report
| Mar 22, 2024
Growth has slowed, but bright spots remain in key categories.
Report
| Mar 20, 2024
AI dominance in the tech sphere was on parade at CES 2024, pointing to pressure on product developers to integrate the technology. Also in the spotlight: Inclusivity and sustainability as focal points for an industry maturing to meet societal needs, the latest gadgets, and what the show means for marketers.
Report
| Jan 24, 2024
How do consumers discover, evaluate, and purchase new brands and products?
Report
| Nov 6, 2023
Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.
Report
| Oct 17, 2023
The UK’s digital ad spending will be constrained by a tough economy. Only travel will see significant growth, but that’s from a particularly low starting point. Retail digital ad spend will continue to lead in absolute terms.
Report
| Sep 20, 2023
The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.
Report
| Sep 5, 2023
Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.
Report
| Jun 7, 2023
US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.
Report
| Mar 15, 2023
The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.
Report
| Feb 28, 2023
CES 2023 highlighted five big technology trends that will influence the way we communicate with each other and with businesses.
Report
| Jan 17, 2023
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
Report
| Dec 13, 2022
Digital advertising continues to perform relatively well, despite the tough economic conditions. Some industries stand to perform better than others, though, while format choices will settle into a predictable pattern.
Report
| Nov 2, 2022
The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.
Report
| Oct 17, 2022
A new set of digital winners is emerging amid the market turmoil of 2022. Using our forecasts, we showcase how ecommerce, social media, fintech, and more are being transformed.
Report
| Sep 8, 2022
Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.
Report
| Aug 29, 2022
Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.
Report
| Aug 25, 2022
2022 will be another tricky year as retailers navigate a new set of challenges, including sustained inflation and inventory planning troubles. Total retail sales growth will slow across channels before returning to pre-pandemic levels next year.
Report
| Jul 26, 2022
The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.
Report
| Jan 27, 2022
Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.
Report
| Dec 1, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
Report
| Nov 15, 2021