Doctors may change their opinions of medications and treatments based on new information they access on social media. Here’s how pharmaceutical marketers can seize the opportunity.
Report
| Feb 21, 2024
Consumers’ trust in the healthcare system is eroding, and they’re turning to other sources for information and treatment. Here’s how that could play out in 2024.
Report
| Dec 4, 2023
Gen X consumers are dealing with their own health issues in addition to caring for children and older family members. Providers and marketers now have an opportunity to build generational trust—but they must better understand Gen Xers’ healthcare attitudes and behaviors.
Report
| Oct 12, 2023
Digital ad spending by healthcare and pharmaceutical companies went through its own upheaval during the pandemic. Now the industry is settling into a new normal for growth in some channels as consumer media habits have changed.
Report
| Sep 29, 2023
Digitally native Gen Zers engage with healthcare in different ways from other cohorts—e.g., they’re likely to turn to online channels for health information before going to a doctor. Providers and marketers must quickly adapt if they want to form lasting relationships with this age group.
Report
| Aug 3, 2023
Digital-savvy millennials are demanding a digital-first approach to accessing health and wellness information, as well as healthcare services. They’re trusting family, friends, and social media for medical advice, almost more than doctors.
Report
| Jun 23, 2023
Embedded channels will make up a large chunk of life insurance transactions within the next five years. Insurers that form the right partnerships today can reach coveted younger demographics and grow their customer bases.
Report
| Jun 22, 2023
Retailers are bolstering their healthcare services by spending billions on provider groups and platforms. Retail health players and traditional providers will need to differentiate their offerings to stay on top of the competition.
Report
| Jun 2, 2023
The US physician population is changing. The older generations are predominantly white and male, but those younger than 50 are predominantly female and growing more racially diverse. What do providers and marketers need to know to connect with this cohort?
Report
| May 1, 2023
Technology is now at the center of patients’ health journeys. To improve the consumer experience, healthcare providers and marketers must gain a better understanding of how digital health tools differ across platforms and populations.
Report
| Mar 13, 2023
Retailers and healthcare incumbents are racing to get as close to patients as possible—through in-home services, remote patient monitoring, and at-home tests. Here’s where these trends will lead in 2023.
Report
| Dec 12, 2022
Consumer data is scattered across the healthcare ecosystem, hampering doctors’ ability to deliver the best possible care. Provider organizations and technology developers must now join forces to connect this data and unlock information trapped in health IT systems.
Report
| Nov 30, 2022
One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.
Report
| Oct 24, 2022
The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.
Report
| Sep 2, 2022
The pandemic is becoming endemic, and the changes consumers adapted to in the past two years—such as telehealth and retail health clinics—are here to stay. Healthcare and pharmaceutical advertisers must reassess their digital strategies to boost engagement with consumers and healthcare professionals.
Report
| Aug 24, 2022
As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.
Report
| Aug 4, 2022
Providers’ and health insurers’ SDOH investments are growing alongside healthcare’s shift to value-based care. Measuring the impact of this work is challenging but will be necessary to improve health outcomes and lower medical spending.
Report
| Aug 3, 2022
Dozens of digital pharmacies have appeared in recent years, jostling for consumers’ attention alongside the digital twins of national retail chains and mass merchandisers. The threat of recession may send more consumers online, looking for lower prescription prices.
Report
| Jul 29, 2022
The pandemic exacerbated clinician burnout and labor shortages as providers added more digital demands to the daily workflow. Doctors generally embrace technology to help them do their jobs, but the plethora of systems are also getting in the way.
Report
| Jun 3, 2022
The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.
Report
| May 20, 2022
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| Apr 19, 2022
Digital therapeutics (DTx) are becoming more prominent offerings in healthcare. Questions are now arising around which stakeholders will pay for these products and how accessible they’ll be for patients.
Report
| Apr 12, 2022
The “never growing old” generation now faces retirement, a host of chronic health conditions, and mortality. The pandemic sparked a major shift toward digital channels to find health information, assess providers, and research Medicare plans and options.
Report
| Mar 22, 2022
Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.
Report
| Feb 25, 2022
Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.
Report
| Jan 10, 2022