AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Fast, AI-driven support appeals to many, but empathy and access to live agents are vital to maintaining customer relationships.

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans—raising questions about readiness to support AI with sustainable infrastructure.

Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.

By blocking bad bookings and prepping personalized travel planning tools, Airbnb is turning its data into both a policy enforcer and a future revenue engine.

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.

Read AI’s Search Copilot unifies workplace chaos with AI: By pulling data from chats, CRMs, and cloud tools, this cross-platform search engine offers instant setup and an agnostic edge over Big Tech solutions.

: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.

AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.

With iOS 19, iPadOS 19, and macOS 16, it’s overhauling interfaces to spark consumer interest, boost sales, and bridge the gap before delayed AI features arrive.

In today’s episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

AI skills shortage gets targeted fix in Utah: Nvidia will boost Utah’s formal AI education where it’s most lacking—higher ed and adult upskilling—offering a scalable model beyond corporate training.

This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.

AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.

McDonald’s turns to AI to streamline operations, bolster customer experience: But it isn’t clear how much the technology will translate into increased sales.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

Shareable prompts and smarter reasoning controls aim to break silos and boost teamwide AI adoption across departments.

While teens retain digital habits from childhood (such as a strong preference for YouTube), their newfound independence and desire to connect with peers has led them to new habits.

As DOGE forces agencies like Accenture and Deloitte to justify their contracts, diversifying revenue streams could be their saving grace.

Pfizer rolls out genAI search tool for patients’ common health questions: The drugmaker wants to be a trusted destination for consumers at all stages of their health journeys. We explore if Pfizer can pull it off.