Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.
Report
| Apr 18, 2024
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.
Report
| Jan 11, 2024
Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.
Report
| Jan 8, 2024
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.
Report
| Nov 27, 2023
Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.
Report
| Nov 15, 2023
The number of US connected car drivers will reach about 175 million in 2027, and the systems they use will become more sophisticated as electric vehicles and embedded car operating systems become more common.
Report
| Oct 4, 2023
Digital ad spending by healthcare and pharmaceutical companies went through its own upheaval during the pandemic. Now the industry is settling into a new normal for growth in some channels as consumer media habits have changed.
Report
| Sep 29, 2023
Although every app category will gain users in 2023, the average smartphone owner will install and open fewer individual apps as consumers settle on their favorites.
Report
| Sep 28, 2023
Streaming video and music top Gen Z adults’ media activities, but their digital lives aren't just about entertainment. The multitasking, multidevice cohort treats the intersection of media and technology as a lifeline for socializing and staying informed.
Report
| Sep 21, 2023
In-app purchases rebounded in 2023 after a down 2022—but they still lag far behind in-app advertising as revenue-generating products.
Report
| Aug 28, 2023
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Report
| Aug 24, 2023
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.
Report
| Jun 12, 2023
Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.
Report
| Jun 7, 2023
As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.
Report
| May 31, 2023
Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.
Report
| Apr 21, 2023
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.
Report
| Feb 15, 2023
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
Report
| Dec 13, 2022
Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.
Report
| Dec 1, 2022
This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
Report
| Nov 21, 2022
A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.
Report
| Jul 28, 2022
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
Report
| Jul 21, 2022
Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.
Report
| Jun 10, 2022
App usage is strong, but advertisers need to rethink their strategies, thanks to ad tracking and measurement changes.
Report
| Jun 2, 2022