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Microsoft’s Ad Growth Accelerates, but Google Remains Dominant (% change YoY and billions in Google and Microsoft digital ad revenues worldwide, Q1 2023-Q4 2024)
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Feb 1, 2025
Source: Google; Microsoft
Social Media Leads the 2023 Ad Rebound as Retail Media Grows Steadily (% change YoY and billions in the digital ad revenues worldwide of major companies, by channel, Q1 2023-Q4 2024)
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Feb 1, 2025
Source: Google; Microsoft; Amazon; Meta; Pinterest; The Walt Disney Company; Roku; YouTube; Snap Inc.; Reddit; Netflix
Search and Retail Media Costs per Click (CPCs) Worldwide, Q4 2023-Q4 2024
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Jan 29, 2025
Source: Skai
Total Media Ad Spending Change Among US Ad Buyers, by Media, 2024 & 2025 (% change)
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Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)
Total Media Ad Spending Share Among US Ad Buyers, by Media, 2024 & 2025 (% of total)
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Jan 16, 2025
Source: Interactive Advertising Bureau (IAB)
Change in Ad Spending in 2025 According to Marketing Professionals Worldwide, Nov 2024 (% of respondents)
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Jan 13, 2025
Source: TechValidate; Mediaocean
US Digital and Total Media Ad Spending Growth, by Format, 2020-2026 (% change)
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Dec 18, 2024
Source: J.P. Morgan
US Digital and Total Media Ad Spending, by Format, Q3 2024-Q4 2025 (billions)
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Dec 18, 2024
Source: J.P. Morgan
US Digital and Total Media Ad Spending, by Format, 2020-2026 (billions)
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Dec 18, 2024
Source: J.P. Morgan
The Gap Between Retail Media Display and Search Ad Spending Outside of Amazon Is Narrowing (billions in US non-Amazon retail media display vs. search ad spending, 2022-2026)
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Nov 1, 2024
Source: EMARKETER
Google Will Remain the Top Destination for Search Ad Spending in the Generative AI Era (% of US traditional search ad spending, by company, 2025 & 2026)
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Nov 1, 2024
Source: EMARKETER
Video Ads Will Capture Nearly As Much Ad Spending as Search by 2028 (% of US digital ad spending, by format, 2022-2028)
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Nov 1, 2024
Source: EMARKETER
Video Ad Spending Growth Consistently Outpaces Search and Other Display Ad Formats (% change in US display ad spending, by format, 2022-2028)
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Nov 1, 2024
Source: EMARKETER
Display Will Represent Over 40% of Retail Media Ad Spending by 2028 (billions in US retail media ad spending, by format, 2024-2028)
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Nov 1, 2024
Source: EMARKETER
Retail Media CTV Ad Spend Will Grow About 3 Times Faster Than Retail Media Search in 2025 (% change in US retail media ad spending, by format/device, 2022-2028)
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Nov 1, 2024
Source: EMARKETER
The State of the Advertising Ecosystem Is a Picture of Health (% change YoY and billions in the digital ad/streaming revenues worldwide of major companies, by channel, Q4 2022-Q3 2024)
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Nov 1, 2024
Source: Google; Microsoft; Meta; Pinterest; Reddit; Snap Inc.; Netflix; YouTube; Roku; The Walt Disney Company; Amazon
While Search Is Increasingly Fragmented, Google Is Far and Away the Revenue Leader (% change YoY and billions in Google and Microsoft digital ad revenues worldwide, Q4 2022-Q3 2024)
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Nov 1, 2024
Source: Google; Microsoft
Total Media Ad Spending Share Among US Advertisers, by Media, 2023 & 2024 (% of total)
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Sep 5, 2024
Source: Interactive Advertising Bureau (IAB)
Total Media Ad Spending Growth Among US Advertisers, by Media, 2023 & 2024 (% change)
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Sep 5, 2024
Source: Interactive Advertising Bureau (IAB)
Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: EMARKETER; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
US Financial Services Digital Ad Spending, by Format, 2022-2026 (billions)
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Aug 1, 2024
Source: EMARKETER
US Travel Industry Digital Ad Spending Share, by Format, 2024 (% of total digital ad spending)
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Aug 1, 2024
Source: EMARKETER
US Travel Industry Digital Ad Spending, by Format, 2021-2026 (billions)
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Aug 1, 2024
Source: EMARKETER
US Search vs. Display vs. Other Ad Spending Share, by Industry, 2024 (% of total digital ad spending)
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Aug 1, 2024
Source: EMARKETER
US Healthcare and Pharma Digital Ad Spending, by Format, 2022-2026 (billions )
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Aug 1, 2024
Source: EMARKETER