In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.
Report
| Feb 29, 2024
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.
Report
| Feb 23, 2024
Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.
Report
| Jan 29, 2024
The US’ second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.
Report
| Jan 12, 2024
The pace of change in social media won’t slow in 2024. The rising number of disruptors—whether it’s AI, creators, social search, or TikTok Shop—will both reshape old trends and create new ones.
Report
| Jan 10, 2024
US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.
Report
| Sep 25, 2023
Social networks are ramping up ad loads to rally their stock prices and as they continue to wrestle with AppTrackingTransparency.
Report
| Sep 8, 2023
The Hollywood strikes are revealing the full power of creators. They’re accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here’s how marketers, social platforms, and media companies should respond.
Report
| Sep 1, 2023
TikTok’s growing Western European user base means it should be an important consideration in the marketing mix. There’s strong advertising potential, too, though adherence to European regulation could be a limiting factor.
Report
| Aug 25, 2023
Daily social network time is reaching a plateau, as the explosive growth in social video is approaching a saturation point. Even growth in time spent with TikTok is slowing, a sign that there’s a limit to how much social video people want to consume daily.
Report
| Aug 15, 2023
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Report
| Aug 11, 2023
TikTok users are highly engaged. In fact, they’re more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.
Report
| Jul 25, 2023
Threads has staying power, but Meta must ensure that the novelty and intrigue don’t wear off before the network effects take hold. It’s already a formidable rival to Twitter, but it’s not a replacement, and Threads must find its identity outside of Instagram to become a viable platform for users and advertisers.
Report
| Jul 17, 2023
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
Our latest forecast for social network users around the world highlights the top platforms and key regional distinctions.
Report
| Jun 27, 2023
Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company’s ad business. But will Yaccarino’s vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?
Report
| May 18, 2023
With user penetration nearly complete and time spent starting to plateau or decline on many platforms, social networks have run out of easy paths to incremental budget among their advertisers.
Report
| May 18, 2023
Pending legislation may require Meta and Google to pay domestic news publishers for linking to articles. Both companies say they will block news content if it passes.
Report
| May 9, 2023
Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.
Report
| May 5, 2023
Mobile and video formats will be key to a recovering ad market in the years ahead.
Report
| May 3, 2023
Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.
Report
| Apr 28, 2023
Snap’s new product lineup, revealed at Snapchat Partner Summit 2023, proves the company is still as innovative as ever. But under the excitement lie big questions about the state of its core ad business.
Report
| Apr 25, 2023
After TikTok CEO Shou Zi Chew’s grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US’s footsteps.
Report
| Apr 12, 2023
Musk gave advertisers a reason to leave Twitter. He exacerbated long-standing issues and created new ones. Six months into Musk-era Twitter, most brands aren’t ready to resume spending, largely because they don’t trust the man in charge.
Report
| Apr 10, 2023