In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
Report
| Mar 26, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Social media’s relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.
Report
| Feb 16, 2024
The future of B2B content marketing is with genAI, but marketers must still learn how to overcome its challenges, adopt innovative strategies, and embrace the technology as a helpful and increasingly essential tool.
Report
| Jan 30, 2024
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Report
| Jan 4, 2024
In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.
Report
| Dec 8, 2023
Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
Report
| Jun 20, 2023
Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?
Report
| Jun 5, 2023
The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.
Report
| May 11, 2023
D2C ecommerce will continue to grow at above-average rates. But that growth will be driven by established brands selling directly—not digitally native brands.
Report
| May 5, 2023
Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.
Report
| Apr 6, 2023
The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.
Report
| Mar 22, 2023
ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.
Report
| Feb 23, 2023
Younger buying committees, demands for B2C experiences, complicated tech stacks, and economic uncertainty will require B2B marketers to adjust their strategies in 2023.
Report
| Nov 30, 2022
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
Report
| Nov 22, 2022
Hispanic consumers drive the US population and economic growth. Brands must go beyond marketing strategies to capture the hearts of Hispanic consumers by designing product and service offerings with their needs and wants in mind.
Report
| Oct 6, 2022
In an era of uncertainty and change, marketing and advertising agencies are scrambling to evolve and deliver value. But marketers also need to change their approach by addressing internal—as well as relationship—issues.
Report
| Sep 28, 2022
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.
Report
| Aug 11, 2022
As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.
Report
| Aug 4, 2022
Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.
Report
| Aug 2, 2022
A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.
Report
| Jun 29, 2022
Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.
Report
| Jun 23, 2022
Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.
Report
| Jun 1, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Report
| May 23, 2022