As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Report
| Jan 4, 2024
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Report
| Dec 4, 2023
Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.
Report
| Jun 20, 2023
US life insurance ownership is dropping as consumers face a challenging economic environment. Understanding how different demographic cohorts approach life insurance can help shape generation-specific acquisition strategies.
Report
| Mar 27, 2023
In an era of uncertainty and change, marketing and advertising agencies are scrambling to evolve and deliver value. But marketers also need to change their approach by addressing internal—as well as relationship—issues.
Report
| Sep 28, 2022
Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.
Report
| Aug 2, 2022
A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.
Report
| Jun 29, 2022
Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.
Report
| Jun 23, 2022
Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.
Report
| Jun 1, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Report
| May 23, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Report
| Apr 15, 2022
AI investments can improve customer experience. Here’s what companies are—and should—be doing to stay ahead.
Report
| Mar 31, 2022
Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.
Report
| Dec 1, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
Report
| Nov 15, 2021
Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.
Report
| Nov 12, 2021
The global pandemic has had a profound impact on Generation Z’s well-being and is setting the stage for how they interact with and navigate the healthcare system.
Report
| Nov 10, 2021
In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
Report
| Oct 26, 2021
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
Report
| Oct 25, 2021