A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.
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| Apr 24, 2024
A year before Google becomes the last Big Tech platform to phase out browser and mobile IDs, the ad industry is bracing for a period of tumultuous change.
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| Oct 16, 2023
Five US states currently have comprehensive consumer data protection laws in effect. With five more state privacy laws on the horizon, advertisers need to get up to speed with compliance.
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| Jul 10, 2023
Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.
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| May 25, 2023
After TikTok CEO Shou Zi Chew’s grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US’s footsteps.
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| Apr 12, 2023
With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.
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| Mar 29, 2023
ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.
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| Feb 23, 2023
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
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| Dec 13, 2022
We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.
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| Dec 5, 2022
We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.
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| Nov 29, 2022
By 2026, almost three-quarters of drivers will be behind the wheel of a connected car, unlocking massive content potential for advertisers and other ecosystem players. Take a look at what’s ahead for the industry.
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| Nov 3, 2022
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.
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| Aug 11, 2022
Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.
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| Mar 28, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
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| Feb 22, 2022
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
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| Feb 11, 2022
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
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| Jan 20, 2022
Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.
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| Dec 15, 2021
Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
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| Dec 13, 2021
Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.
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| Dec 1, 2021
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
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| Nov 22, 2021
Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.
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| Oct 27, 2021