US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.
Report
| Mar 21, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here’s how they stack up globally.
Report
| Jan 29, 2024
Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.
Report
| Nov 15, 2023
The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time—and where they do it.
Report
| Oct 30, 2023
The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Report
| Oct 30, 2023
The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.
Report
| Oct 30, 2023
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.
Report
| Oct 30, 2023
The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.
Report
| Oct 30, 2023
The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Report
| Oct 30, 2023
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Report
| Oct 30, 2023
The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.
Report
| Oct 30, 2023
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Report
| Oct 30, 2023
Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Report
| Sep 19, 2023
Here's how people in South Korea spend their time and money online, represented in 10 charts.
Report
| Aug 24, 2023
TikTok’s addictive videos add up to a huge amount of time spent on the platform. It’s already the No. 2 social app in daily minutes and will top the list by 2025.
Report
| Aug 23, 2023
Daily social network time is reaching a plateau, as the explosive growth in social video is approaching a saturation point. Even growth in time spent with TikTok is slowing, a sign that there’s a limit to how much social video people want to consume daily.
Report
| Aug 15, 2023
TikTok users are highly engaged. In fact, they’re more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.
Report
| Jul 25, 2023
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.
Report
| Jul 11, 2023
Total media time in Germany is increasing, bucking a Western European trend. Digital growth is fueling much of this, but traditional media’s enduring appeal is helping, too.
Report
| Jun 26, 2023
Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.
Report
| Jun 21, 2023
In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.
Report
| Jun 12, 2023
Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.
Report
| Jun 8, 2023
Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.
Report
| Jun 2, 2023