With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.
Report
| Apr 9, 2024
Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Report
| Apr 8, 2024
TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.
Report
| Mar 11, 2024
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Report
| Feb 22, 2024
Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.
Report
| Jan 26, 2024
New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.
Report
| Dec 18, 2023
TV ad spending is declining faster than we expected, but CTV is making up the shortfall, resulting in overall market growth.
Report
| Dec 6, 2023
Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.
Report
| Nov 28, 2023
Among major streaming services, Netflix’s time spent share exceeds ad revenues the most, indicating it has the most room to expand.
Report
| Oct 18, 2023
Netflix’s advertising strategy is evolving as streaming services raise subscription prices to sway users to ad-supported tiers.
Report
| Sep 26, 2023
Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.
Report
| Jun 21, 2023
Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.
Report
| Apr 20, 2023
Latin America’s digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.
Report
| Mar 30, 2023
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Report
| Dec 20, 2022
Keeping tabs on shifting consumer habits is paramount for brands in Canada. In 2023, we expect more changes in how media is consumed and what advertisers can do to tap into these new channels.
Report
| Dec 15, 2022
Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.
Report
| Dec 6, 2022
CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.
Report
| Nov 14, 2022
New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.
Report
| Nov 10, 2022
Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.
Report
| Sep 27, 2022
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
Report
| Jun 21, 2022
Peacock made audience gains as the streaming space gets more crowded.
Report
| Mar 25, 2022
Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.
Report
| Jan 26, 2022
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Report
| Dec 17, 2021
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
Report
| Dec 7, 2021
The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.
Report
| Nov 29, 2021