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    Article
     | 
    MAR 24, 2019
    Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.
    Article
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    MAR 24, 2019
    A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.
    Report
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    JAN 15, 2019
    This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.
    Report
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    JAN 7, 2019
    Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.
    Article
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    APR 22, 2019
    According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.
    Article
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    APR 15, 2019
    Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion.
    Article
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    APR 14, 2019
    Gaming has gone mainstream, with 86% of internet users worldwide noting they have gamed on at least one device within the past month, and that figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.
    Article
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    APR 11, 2019
    The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.
    Audio
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    APR 9, 2019
    With Sizmek’s bankruptcy in the news, it’s a great time to learn why payments are such a big deal in the programmatic display ecosystem. In this latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks with Will Luttrell, CEO and founder of programmatic advertising transparency firm Amino Payments.
    Video
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    APR 6, 2019
    In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.
    Audio
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    APR 4, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Mark Zuckerberg's recent op-ed in The Washington Post, in which he calls for new internet regulations.
    Article
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    APR 2, 2019
    This year, we expect China’s total retail ecommerce sales will grow more than 30%, reaching nearly $2 trillion—the highest-grossing retail ecommerce market worldwide, according to our latest forecast. Behind China, the US retail ecommerce market will reach $600.63 billion in sales, growing nearly 15% year over year.
    Article
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    MAR 28, 2019
    Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.
    Article
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    MAR 21, 2019
    The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.
    Report
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    JAN 2, 2019
    This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.
    Audio
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    MAR 22, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Yory Wurmser discusses a Stanford University School of Medicine study, which focused on the Apple Watch. How good is the smartwatch at detecting atrial fibrillation, and what are the risks of self-monitoring?
    Article
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    APR 3, 2019
    There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast. Since last year’s redesign of the platform, users are leaving in favor of Instagram and other competitors.
    Article
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    MAR 26, 2019
    Not only will Google and Facebook continue to dominate in the UK, but their combined share of the digital ad market will also continue to rise. This year, it will reach 63.3%, up from 62.7% last year, according to eMarketer’s latest UK digital advertising forecast.
    Report
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    JAN 9, 2019
    Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.
    Report
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    JAN 9, 2019
    Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.
    Report
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    JAN 9, 2019
    In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.
    Report
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    JAN 3, 2019
    The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.
    Audio
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    MAR 21, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman explains why Checkout on Instagram will work—and why it may also struggle.
    Article
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    MAR 21, 2019
    Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.
    Article
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    MAR 20, 2019
    Most US consumers expect to get a tax refund this year, and they plan to stick their windfall in the piggy bank.