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    Audio
     | 
    MAR 21, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman explains why Checkout on Instagram will work—and why it may also struggle.
    Report
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    DEC 19, 2018
    Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.
    Report
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    DEC 20, 2018
    The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.
    Article
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    DEC 26, 2018
    Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.
    Article
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    DEC 27, 2018
    Marketers rely heavily on third parties for analytics and technology building. Many are looking to trim their overall vendor counts when it comes to demand-side platforms and supply-side platforms, but are looking for new partners for customer data platforms, while others are building their own tech in-house.
    Audio
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    JAN 14, 2019
    In the latest episode of "Behind the Numbers," eMarketer forecasters Martin Utreras and Jaimie Chung break down their estimates for smart speaker users around the world. Which countries have the most users? Who uses them the most in the US?
    Audio
     | 
    JAN 4, 2019
    In the latest episode of "Behind the Numbers," forecasters Monica Peart and Eric Haggstrom dig into eMarketer's latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.
    Audio
     | 
    JAN 6, 2019
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.
    Article
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    JAN 24, 2019
    Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.
    Article
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    JAN 23, 2019
    To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.
    Article
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    FEB 1, 2019
    The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.
    Article
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    JAN 22, 2019
    Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.
    Article
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    JAN 11, 2019
    Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.
    Audio
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    FEB 3, 2019
    In this "Behind the Numbers" playlist, we talk all about streaming sports in various markets, including the US, Latin America, Europe and APAC. Our analysts break down the audience, content, platforms and marketing opportunities in these regions.
    Article
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    FEB 4, 2019
    While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market.
    Audio
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    FEB 6, 2019
    In the latest episode of "Behind the Numbers," we're talking about consumers' mobile video viewing habits and preferences. Our guest, Daniel Taitz, president of mobile video software company Penthera, digs into new Penthera survey data about consumers' likes and dislikes, and how mobile viewing varies around the world.
    Article
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    FEB 7, 2019
    Twitter reported its Q4 2018 earnings Thursday, and although it beat revenue expectations, monthly usage fell for the third straight quarter to 321 million. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
    Article
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    FEB 6, 2019
    Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
    Article
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    FEB 4, 2019
    Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.
    Article
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    FEB 21, 2019
    Amazon's retail ecommerce business may have passed the stage of rapid growth, and as a result, we have lowered our previous retail ecommerce sales forecast.
    Article
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    FEB 21, 2019
    Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.
    Article
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    FEB 13, 2019
    Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
    Article
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    FEB 14, 2019
    Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.
    Article
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    FEB 25, 2019
    Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
    Article
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    JAN 8, 2019
    Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.