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    Article
     | 
    FEB 25, 2019
    Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
    Article
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    JAN 8, 2019
    Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.
    Article
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    JAN 3, 2019
    Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.
    Audio
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    MAR 18, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.
    Audio
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    FEB 27, 2019
    In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?
    Article
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    MAR 18, 2019
    Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
    Article
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    MAR 4, 2019
    The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
    Article
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    MAR 5, 2019
    Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.
    Article
     | 
    MAR 7, 2019
    Last year, 81.4% of global consumers reported ordering items online for in-store pickup (up nearly 30% from the year prior) as more consumers are drawn to the service’s convenience and speed.
    Video
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    FEB 7, 2019
    In this Meet the Analyst webinar, eMarketer senior analyst Jillian Ryan discusses how to deepen the business relationship and partnership with customers that companies already have. She'll provide an overview of how B2Bs should calculate customer value, and what teams need for a successful customer growth strategy.
    Video
     | 
    FEB 8, 2019
    In this Meet the Analyst webinar, we explore how artificial intelligence (AI) technologies are disrupting core marketing and advertising functions. During this webinar, we'll discuss how to navigate the wide array of solutions and avoid potential pitfalls, including five best practices for using AI in your company’s operations.
    Article
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    MAR 11, 2019
    Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
    Article
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    MAR 20, 2019
    Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
    Audio
     | 
    MAR 15, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.
    Audio
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    MAR 12, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman assesses the significance of eBay’s entry into the grocery delivery space.
    Video
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    MAR 5, 2019
    Join us for an upcoming Meet the Analyst webinar, featuring eMarketer principal analyst Andrew Lipsman, as he discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.
    Report
     | 
    DEC 18, 2018
    In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.
    Audio
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    DEC 21, 2018
    In the latest episode of "Behind the Numbers," we're looking back on the thousands of forecasts we created—and focusing on a few for which we changed our viewpoint as the year went on. eMarketer's vice president of forecasting, Martin Utreras, joins us to discuss the numbers that we revised in 2018.
    Article
     | 
    DEC 21, 2018
    For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.
    Article
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    DEC 21, 2018
    Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
    Article
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    DEC 21, 2018
    Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.
    Audio
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    DEC 21, 2018
    eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about online returns for the holiday season, apparel discounting over the Thanksgiving shopping period and consumers' resolutions for the New Year.
    Audio
     | 
    JAN 16, 2019
    In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's estimates for programmatic in the UK, Germany and France, and discuss the outlook for those markets amidst heightened regulatory oversight and growing concern about privacy.
    Audio
     | 
    JAN 16, 2019
    In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's latest estimates for programmatic in the UK, Germany and France, and discuss market outlooks amid heightened regulatory oversight and growing privacy concerns.