Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.
How does the average person in China use digital? In the latest episode of "Behind the Numbers," eMarketer's Man-Chung Cheung and Shelleen Shum dig into data about internet use, mobile, time spent with media and more.
In the latest episode of "Behind the Numbers," eMarketer's Man-Chung Cheung and Monica Peart discuss commerce in China, where technology companies are remaking the brick-and-mortar experience, even as they continue to innovate in ecommerce.