The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.
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| Jan 10, 2024
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| Sep 19, 2023
Source: Mobile Marketing Data Labo (MMD)
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| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Meta has acknowledged this reality by focusing on attracting creators from the Asia-Pacific region to expand Facebook Gaming. Twitch, Meta, and YouTube remain the big players.
Report
| May 24, 2023
Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.
Report
| Feb 7, 2024
In Asia-Pacific, Japan and New Zealand have reached similar agreements with the European Commission. Tighter data control requirements led to major changes in ad buying behaviors. The ad industry—particularly the digital ad sector—has been affected by GDPR more than almost any other. Ad targeting drove the sharing and resharing of consumer data in ways that rode roughshod over privacy rights.
Report
| May 25, 2023
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Report
| Jan 4, 2024
As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.
Report
| Oct 9, 2023
VC and private equity can’t invest in Chinese tech with military inclinations. China is considering countermeasures, which could disrupt tech supply chains.
Article
| Aug 11, 2023
“Shopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers—with broader implications for the future of ecommerce,” our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what’s driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent “Reimagining Retail” podcast episode.
Article
| Aug 10, 2023
Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.
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| Dec 14, 2023
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| Sep 13, 2023
Source: Nexer
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| Sep 12, 2023
Source: Hakuhodo DY Media Partners
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| Sep 12, 2023
Source: Hakuhodo DY Media Partners
TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.
Article
| Jan 30, 2024
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| Dec 1, 2022
Source: eMarketer
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| Dec 1, 2022
Source: eMarketer
Plus, Western Europe has the third-largest regional population of Instagram users, after Asia-Pacific and Latin America, with 2.3% growth forecast for 2023. Snapchat, meanwhile, will see Western Europe users rise by 3% in 2023. It’s also a heavy hitter with Gen Z—and its AR capabilities can enable engaging and immersive campaigns. Be mindful of content on all social platforms, not just TikTok.
Report
| Apr 12, 2023
However, growth rates in North America, Asia-Pacific, and Western Europe will all accelerate year over year. For overall retail sales, only Asia-Pacific will accelerate this year, thanks to China’s emergence from its “zero-COVID” policy. Western Europe will have the slowest regional ecommerce growth rate in 2023, but that still represents a huge rebound.
Report
| Feb 21, 2023
India’s CBDC setbacks suggest the digital euro will have to overcome many hurdles
Article
| Jan 8, 2024
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| Sep 9, 2023
Source: Appliv
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| Sep 9, 2023
Source: Appliv
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| Sep 9, 2023
Source: Appliv
North America, Europe, Latin America, APAC. The vast way is a first party data that these retail properties sit on are clearly reaping the benefits of the cookie deprecation. So it'll be interesting to see how much of an advantage they can take in this uncertain period for ad targeting. Marcus Johnson:. Aarjav? Aarjav Thakore:.
Audio
| Feb 27, 2024
Southeast Asia is set to vastly outperform the rest of the Asia-Pacific region. Thanks to China’s steep decline in growth (6.1% last year, 8.0% this year), Southeast Asia and India are now driving ecommerce gains in the wider region. Asia-Pacific overall will grow slower than the worldwide average this year, despite the presence of these engines.
Report
| Mar 9, 2023