AUG 15, 2018
This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.
JUN 27, 2018
In contrast to many of the other territories eMarketer tracks, traditional media use in India has not leveled off. TV in particular holds its own, and this year we expect it will command a 56.9% share of media time among the adult population overall, or 2 hours, 36 minutes daily.