Get alerts on this topic

Geography

Asia-Pacific (2764)
Europe (4194)
Latin America (1564)
Middle East & Africa (364)
North America (9108)
Worldwide (2765)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
17186 Results
Filter
Sort by: Relevance | Date
    Report
     | 
    APR 18, 2018
    Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.
    Audio
     | 
    DEC 21, 2018
    In the latest episode of "Behind the Numbers," we're looking back on the thousands of forecasts we created—and focusing on a few for which we changed our viewpoint as the year went on. eMarketer's vice president of forecasting, Martin Utreras, joins us to discuss the numbers that we revised in 2018.
    Article
     | 
    DEC 21, 2018
    For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.
    Article
     | 
    DEC 21, 2018
    Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
    Article
     | 
    DEC 21, 2018
    Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.
    Audio
     | 
    DEC 21, 2018
    eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about online returns for the holiday season, apparel discounting over the Thanksgiving shopping period and consumers' resolutions for the New Year.
    Report
     | 
    APR 17, 2018
    This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.
    Report
     | 
    APR 16, 2018
    Old formulas about black consumers’ digital usage no longer hold true, though smartphones do retain above-average importance. One must look closer to see what’s distinctive about their usage.
    Audio
     | 
    DEC 20, 2018
    eMarketer's hard-working researchers reviewed hundreds of thousands of data releases this year, from the ANA to Zenith and everything in between. In the latest episode of "Behind the Numbers," we take a look at some of the strangest numbers they came across as they dug their way through the data deluge.
    Article
     | 
    DEC 20, 2018
    Consumers in the market for a smart speaker have more options than ever, and Amazon will lose some of its majority share as a result.
    Article
     | 
    DEC 20, 2018
    Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.
    Article
     | 
    DEC 20, 2018
    Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.
    Report
     | 
    APR 12, 2018
    All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Article
     | 
    DEC 19, 2018
    Direct-to-consumer (DTC) brands such as Warby Parker, Casper and Everlane have shifted how brands interact with their customers. By cutting out the middleman and establishing online relationships with customers directly, guaranteeing swift delivery and painless buying experiences, as well as positioning themselves as a better alternative to the status quo, DTC brands are carving out a new retail experience.
    Article
     | 
    DEC 19, 2018
    Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
    Audio
     | 
    DEC 19, 2018
    In the latest episode of "Behind the Numbers," eMarketer's Yory Wurmser and Rahul Chadha discuss key trends we see for next year, including the growth of mobile commerce (but the continued consumer reluctance to embrace mobile proximity payments in the US), shifting attitudes about mobile screen time and emerging challenges for advertisers.
    Audio
     | 
    DEC 19, 2018
    eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about cookies—who's baking and who's buying—millennials’ attitudes about kindness (and what that might mean for shopping), and wearable device growth.
    Report
     | 
    APR 10, 2018
    US advertisers will spend $32.90 billion on native ads in 2018, representing more than 58% of the digital display market. The typical native ad is likely to be bought on a social site, served to a mobile device and transacted programmatically.
    Article
     | 
    DEC 19, 2018
    China and India lead the world in the number of proximity mobile payment users, and that's primarily due to an explosion of newly minted middle-class consumers eschewing credit cards in favor of easier to use mobile options.
    Article
     | 
    DEC 18, 2018
    This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.
    Audio
     | 
    DEC 18, 2018
    In the latest episode of "Behind the Numbers," analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What's driving the changes, and what stands in the way of faster growth?
    Article
     | 
    DEC 18, 2018
    The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.
    Article
     | 
    DEC 18, 2018
    The number of smart speaker users in the UK is set to grow by almost one-third in 2019, after doubling this year. And the speaker of choice is decidedly the Amazon Echo, according to eMarketer’s latest forecast. But how long will Amazon be able to hold on to the lead?
    Article
     | 
    DEC 18, 2018
    Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.