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    Publication Date: 8/29/2018
    Topics: Artificial Intelligence (AI); Customer Experience
    Geographies: United States
    Context: The role of chatbots in ecommerce has evolved from a sales tool to a customer service assistant. When US internet users want to resolve a customer service issue quickly, more than half turn to chat, according to a CGS survey.
    Publication Date: 9/14/2018
    Topics: Promotions; Digital Retail Practices; Coupons
    Geographies: United States
    Context: Many say they don't want to appear that they're consistently offering products at a discount—they want to create the impression they're a premium brand.
    Publication Date: 9/12/2018
    Topics: Social Media Users; Mobile Messaging; Social Media Usage
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.
    Publication Date: 9/28/2018
    Topics: Digital Video; Social Media Ad Spending
    Geographies: United States
    Context: US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.
    Publication Date: 8/22/2018
    Name: Scott Rosenberg
    Title: Senior Vice President, General Manager, Platform
    Company: Roku
    Topics: Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: It's a good sign for connected TV advertising overall
    Publication Date: 9/20/2018
    Topics: Consumer Behavior
    Geographies: United States
    Industries: Digital Banking
    Context: Amazon has expanded into categories that previously seemed off-limits to an online retailer: groceries, streaming content and more recently, healthcare. Financial services could be a new focus. Will consumers go along?
    Publication Date: 9/4/2018
    Topics: Mobile Apps; Mcommerce
    Geographies: United States
    Industries: Groceries; Food & Beverage
    Context: Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
    Publication Date: 8/27/2018
    Topics: Shipping & Delivery; Digital Shoppers & Buyers
    Geographies: United States
    Context: A June 2018 uShip survey found that 21% of US digital buyers who purchased an oversized item online have received something damaged, and 15% never even received the item they ordered.
    Publication Date: 9/10/2018
    Topics: Retail Ecommerce Sales; Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Consumer Electronics; Apparel & Accessories; Retail
    Context: The proposed new tariffs on Chinese imports haven't been enacted yet, though Friday President Donald Trump threatened such a tax at "short notice." Larger retailers might not feel the effects immediately since many manufacturers have likely stocked up in anticipation, but smaller retailers unable to warehouse extra inventory could feel the squeeze sooner.
    Publication Date: 8/27/2018
    Topics: Digital Ad Spending; Mobile Ad Spending; Search Ad Spending; Digital Display Ad Spending
    Geographies: United Kingdom
    Industries: Consumer Products (CPG); Financial Services; Travel; Retail; Automotive
    Context: We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.
    Publication Date: 10/3/2018
    Topics: Marketing Technology; Digital Media Buying; Artificial Intelligence (AI)
    Geographies: United States
    Context: Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
    Publication Date: 9/5/2018
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Females; Generation X; Millennials
    Context: It's not easy to quantify whether consumers are spending more on minimalist lifestyles or just becoming more discerning about the things they do spend money on. The rise of private labels and consumers caring less about specific brands of household goods, food and clothing speaks to a shift in values.
    Publication Date: 9/12/2018
    Topics: Personalization; Digital Privacy & Security
    Geographies: United States
    Demographics: Baby Boomers; Millennials; Generation X
    Context: Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.
    Publication Date: 8/20/2018
    Topics: Social Media Marketing; Consumer Attitudes on Marketing; Social Media Usage; Brand Marketing
    Geographies: United States
    Context: Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.
    Publication Date: 8/28/2018
    Name: Alex Shear
    Title: Director of Acquisition
    Company: Simplisafe
    Topics: Internet Radio; Native Advertising
    Geographies: United States
    Context: One podcast advertiser's formula for success
    Publication Date: 9/19/2018
    Topics: Social Media Ad Spending; Digital Video Ad Spending
    Geographies: United States
    Context: Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.
    Publication Date: 9/28/2018
    Name: Andy Sriubas
    Title: Chief Commercial Officer
    Company: Outfront Media
    Topics: Out-of-Home Ad Spending; Marketing Technology
    Geographies: United States
    Publication Date: 9/12/2018
    Topics: Smart Speakers & Voice Assistants; Holiday & Seasonal Shopping
    Geographies: United States
    Context: What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.
    Publication Date: 9/7/2018
    Topics: Search; Digital Shoppers & Buyers
    Geographies: United States
    Context: Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.
    Publication Date: 9/4/2018
    Topics: Ad Blocking; Digital Advertising; Consumer Attitudes on Marketing
    Geographies: France
    Context: Nearly 30% of internet users of all ages in France will use ad blocking software or tools this year, to limit their exposure to digital ads. Annual growth rates will drop below 10%, however, and continue to decline.
    Publication Date: 8/22/2018
    Name: Pooja Midha
    Title: President
    Company: true[X]
    Topics: Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: United States
    Industries: Advertising Agencies
    Context: How the industry can push connected TV advertising forward
    Publication Date: 9/25/2018
    Topics: TV; Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials
    Context: Millennials may not watch as much TV as previous generations, but their engagement with the TV content they do watch may actually be deeper than other groups.
    Publication Date: 8/28/2018
    Topics: Social Media Users
    Geographies: United States
    Demographics: Teens; Millennials; Generation X; Baby Boomers
    Context: The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
    Publication Date: 8/29/2018
    Topics: Video-on-Demand (VOD); Pay TV; Connected TVs; Digital Video
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
    Publication Date: 9/12/2018
    Topics: Retail Performance Metrics
    Geographies: United States
    Industries: Apparel & Accessories
    Context: Fast fashion—design trends quickly and cheaply translated for the masses—has had a strong year so far. But unless you're a young woman who takes style cues from social media, many of the more successful online retailers in this space might be foreign to you. According to a September 2018 Hitwise study that looks at fast fashion, mid-tier and premium categories, visits to fast fashion sites grew 20% or more monthly between March-June 2018.
    Publication Date: 8/17/2018
    Topics: Pay TV; Video-on-Demand (VOD)
    Geographies: United States
    Context: A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.
    Publication Date: 9/25/2018
    Topics: TV Ad Spending; TV Advertising
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Political ad spend estimates have been revised higher amid an increasingly contentious election season. TV broadcasters will win many of these added dollars, moderating a longer-term downward revenue trend.
    Publication Date: 9/20/2018
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials; Mothers; Fathers; Baby Boomers; Affluent
    Context: With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.
    Publication Date: 10/2/2018
    Topics: Omnichannel Retailing
    Geographies: United States
    Industries: Groceries; Apparel & Accessories
    Context: Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. That is forcing many retailers to break out of their routines and experiment with new models. And it’s not just brick-and-mortar sellers that are being pressed to change.
    Publication Date: 8/27/2018
    Topics: Email; Email Marketing; Consumer Attitudes on Marketing; Brand Marketing
    Geographies: United States
    Context: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
    Publication Date: 9/10/2018
    Topics: Promotions; Digital Shoppers & Buyers; Loyalty Programs
    Geographies: United States
    Demographics: Millennials
    Context: According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.
    Publication Date: 8/29/2018
    Topics: Social Media Usage
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Patricia Orsini discuss whether a new Facebook-first news network called Progress News Network (PNN) can find an audience on the social platform.
    Publication Date: 9/6/2018
    Geographies: United States
    Industries: Sports
    Context: With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?
    Publication Date: 9/21/2018
    Topics: Customer Experience; Digital Retail Practices; Personalization; Digital Shoppers & Buyers
    Geographies: United States
    Context: Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.
    Publication Date: 8/22/2018
    Geographies: United States
    Industries: Groceries; Consumer Products (CPG); Retail
    Context: Online grocery categories can be divided into two camps: perishable items and the so-called center store products that have longer shelf lives. A Field Agent survey found US online grocery shoppers are more comfortable buying CPG products digitally.
    Publication Date: 9/20/2018
    Topics: Digital Video Advertising
    Geographies: United States
    Context: In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.
    Publication Date: 9/24/2018
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Industries: Digital Banking
    Context: Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
    Publication Date: 9/25/2018
    Topics: Holiday & Seasonal Shopping
    Geographies: United States; China
    Context: On Monday, the proposed $250 billion in tariffs on over 6,000 categories of Chinese goods became reality. China promptly retaliated with a tariff on $60 billion worth of US imports. With the holiday shopping season looming, it's still uncertain how much these tariffs will affect holiday sales, but also consumer perception and marketing campaigns.
    Publication Date: 8/27/2018
    Topics: Smartphones; Media Consumption
    Geographies: United States
    Demographics: Teens; Parents
    Context: In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.
    Publication Date: 8/19/2018
    Topics: Big Data; Digital Privacy & Security
    Geographies: United States
    Industries: Technology
    Publication Date: 9/20/2018
    Name: Dawn Erksa
    Title: senior director of marketing
    Company: Home Depot
    Topics: Holiday & Seasonal Shopping; Digital Retail Practices; Omnichannel Retailing; Mcommerce
    Geographies: United States
    Publication Date: 10/2/2018
    Topics: Mobile Payments
    Geographies: China
    Industries: Luxury Goods; Travel
    Demographics: Affluent; Millennials
    Context: Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
    Publication Date: 8/27/2018
    Geographies: United States
    Industries: Groceries
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.
    Publication Date: 9/5/2018
    Geographies: United States
    Industries: Retail; Restaurants & Dining
    Context: Doom and gloom often surrounds discussion of brick-and-mortar retail. It's hard not to see the demise of traditional stores like Sears and Toys 'R' Us as bellwethers for the industry. Many stores are closing locations but is it as dire as it seems on the surface?
    Publication Date: 9/6/2018
    Name: Rob Gonzalez
    Title: Co-Founder, Executive Vice President of Business Development
    Company: Salsify
    Topics: Digital Retail Practices; Ratings & Reviews
    Geographies: United States
    Industries: Retail
    Context: There's a wealth of resources in the reviews section
    Publication Date: 10/1/2018
    Geographies: United States
    Demographics: Hispanics; Languages
    Context: Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.
    Publication Date: 8/24/2018
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Context: In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.
    Publication Date: 8/24/2018
    Topics: TV Advertising; Connected TVs
    Geographies: United States
    Context: By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.
    Publication Date: 8/20/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: United States; Europe
    Context: Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.
    Publication Date: 9/13/2018
    Name: Judy Ransford
    Title: CMO
    Company: Hickory Farms
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales; Omnichannel Retailing
    Geographies: United States
    Industries: Food & Beverage