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    Audio
     | 
    JAN 27, 2019
    "Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context—all in five minutes. Here are this week's episodes, packed together for easy listening.
    Article
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    JAN 28, 2019
    TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
    Audio
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    JAN 28, 2019
    This week, "Behind the Numbers" is all about sports—streaming sports, that is. In the first episode of a five-part series, we focus on the US market, breaking down sports-streaming platforms, audiences and revenues. eMarketer's Paul Verna and Paul Briggs join host Marcus Johnson for the discussion.
    Article
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    JAN 28, 2019
    For blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been limited.
    Article
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    JAN 29, 2019
    Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.
    Article
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    JAN 31, 2019
    The inaccuracies of last-click attribution are well-documented, yet many marketers still rely on it.
    Audio
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    FEB 4, 2019
    In the latest episode of eMarketer's "Behind the Numbers," Principal Analyst Lauren Fisher examines the effect of the data privacy debates on the digital ad business. How much change will be driven by regulation, and what changes will marketers impose on themselves?
    Article
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    JAN 31, 2019
    Consumer brands have long competed against each other, first in brick-and-mortar stores and now online. But the latest competitive threat is coming from an unexpected source: Amazon's 135+ private-label brands, as tallied by TJI Research.
    Audio
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    FEB 3, 2019
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're Apple's FaceTime security glitch, signals of a possible smartphone slowdown, and the latest developments at Facebook.
    Article
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    JAN 30, 2019
    B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.
    Article
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    DEC 27, 2018
    For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.
    Article
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    FEB 4, 2019
    Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.
    Article
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    FEB 5, 2019
    Generating $3.7 billion in online sales in 2018 while boasting an impressive 28% year-over-year growth rate, Thanksgiving cemented its status as its own online shopping phenomenon.
    Article
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    FEB 8, 2019
    eMarketer Analyst Insight: Facebook's share of digital ad revenues far exceeds its share of digital media time. With average ad revenues per user growing as absolute time spent with Facebook in the US stagnates, the gap is expanding, leading to higher costs to grab the average user's attention.
    Audio
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    FEB 10, 2019
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about the latest financial results at Twitter and Snapchat, Spotify's purchase of podcast properties, and a food (delivery) fight.
    Audio
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    FEB 11, 2019
    In this episode of "Behind the Numbers," we're discussing Germany's effort to rein in Facebook, and Facebook's response. What are the implications for Facebook in Europe and even around the world, and what comes next?
    Article
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    FEB 8, 2019
    One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
    Audio
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    FEB 11, 2019
    In the latest episode of "Behind the Numbers," we're talking about ad viewability with Andy Evans, CMO of Sovrn. In an interview with principal analyst Lauren Fisher, Evans discusses the intricacies of viewability and offers some surprising data about which ads actually engage users’ attention.
    Article
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    FEB 12, 2019
    While Congress considers several proposed bills to avert a shutdown over budgetary battles, hundreds of thousands of federal workers–many of whom live paycheck-to-paycheck or close to it–face the possibility of a second painful round of temporarily going without a paycheck for an undetermined length of time.
    Audio
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    FEB 13, 2019
    In today's edition of "Behind the Numbers," we're discussing digital grocery shopping. A new report shows increasing consumer demand and strong growth ahead, but the sector has been slower to catch on than many have predicted.
    Article
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    FEB 14, 2019
    Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.
    Article
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    FEB 15, 2019
    Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.
    Audio
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    FEB 17, 2019
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about friction over Apple's news subscription service, a possible way for VR to gain traction, and the hunt for a new kind of unicorn.
    Audio
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    FEB 19, 2019
    In the latest episode of "Behind the Numbers," we're joined by InMobi's chief technology officer, Ravi Krishnaswamy, to talk about the changing mobile advertising landscape and the ways that data can be used.
    Article
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    FEB 14, 2019
    Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.