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    Report
     | 
    OCT 23, 2018
    Daily time spent with digital media will surpass traditional media in 2018. Increased time with digital video, which will reach 1 hour, 26 minutes, is a main driver of the increase of time spent with digital media.
    Article
     | 
    NOV 12, 2018
    Voice commerce holds promise. But at the moment, more consumers are turning to their Amazon Echo and Google Home devices to research products than add them to their cart.
    Article
     | 
    NOV 30, 2018
    The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.
    Article
     | 
    DEC 6, 2018
    This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.
    Article
     | 
    DEC 13, 2018
    Social commerce has reinvented itself many times over but has yet to prove itself as a solid sales tactic. Next year, the version that has been evolving during 2018 could finally take hold.
    Article
     | 
    NOV 12, 2018
    Mobile has become integral to the shopping experience, yet when it comes to transacting—especially in store—US consumers still aren't fully on-board.
    Article
     | 
    OCT 29, 2018
    Price is one of the most important factors for shoppers, so it's paramount that retailers get it right.
    Audio
     | 
    DEC 16, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Google's appearance on Capitol Hill, Verizon's decision to write down the value of some high profile assets, and rising concern about facial recognition software.
    Interview
     | 
    DEC 14, 2018
    Lorne Brown
    CEO
    Operative
    Audio
     | 
    NOV 29, 2018
    In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.
    Article
     | 
    DEC 11, 2018
    Some media companies are finding that they can create new revenue lines by selling their data.
    Article
     | 
    NOV 9, 2018
    Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.
    Article
     | 
    DEC 10, 2018
    According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
    Article
     | 
    NOV 1, 2018
    Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.
    Article
     | 
    DEC 13, 2018
    While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.
    Audio
     | 
    OCT 28, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about politics (it's that time of year) and the ways that social and traditional are media mixing things up in the political sphere. Plus, would you target advertising based on smart thermometer data?
    Article
     | 
    NOV 15, 2018
    Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
    Article
     | 
    NOV 14, 2018
    The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.
    Article
     | 
    DEC 3, 2018
    With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.
    Article
     | 
    NOV 2, 2018
    According to an August 2018 Pitney Bowes survey of US digital shoppers, 56% of respondents said they encountered an issue while purchasing gifts online last holiday season, up from 36% the prior year.
    Article
     | 
    NOV 29, 2018
    Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.
    Interview
     | 
    NOV 16, 2018
    Ad buyers want to get closer to publishers
    Max Jaffe
    Managing Partner, Programmatic Practice Lead
    GroupM
    Article
     | 
    NOV 5, 2018
    Fueled by low unemployment, strong income growth and high consumer confidence, the holiday shopping season this year will be a strong one for retailers in the US. In its holiday retail forecast, eMarketer has raised its projections from its Q3 2018 forecast, specifically for ecommerce sales and brick-and-mortar retailers.
    Audio
     | 
    NOV 27, 2018
    In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.
    Article
     | 
    OCT 31, 2018
    Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.