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    Article
     | 
    DEC 3, 2018
    This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.
    Article
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    DEC 3, 2018
    With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.
    Article
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    DEC 3, 2018
    This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.
    Audio
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    DEC 3, 2018
    In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?
    Audio
     | 
    DEC 2, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about "misinformation bots," a digital ad fraud ring, and more.
    Article
     | 
    NOV 30, 2018
    The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.
    Report
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    DEC 13, 2017
    The US digital video industry continues to show solid growth, as measured by ad spending, time spent with media and other key barometers. However, some digital media companies are struggling with video monetization in the face of the Google-Facebook duopoly.
    Report
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    DEC 14, 2017
    An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Report
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    DEC 12, 2017
    As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
    Report
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    DEC 11, 2017
    eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Audio
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    NOV 29, 2018
    In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.
    Article
     | 
    NOV 29, 2018
    The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
    Article
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    NOV 29, 2018
    Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.
    Article
     | 
    NOV 29, 2018
    The consumer retail economy, buttressed by low unemployment and rising wages, is experiencing its best growth since 2011. And despite the 2018 demise of old-retail stalwarts like Sears and Toys "R" Us, recent gains at retail aren’t only flowing in the direction of digital – although they do increasingly bear hallmarks of its influence.
    Audio
     | 
    NOV 29, 2018
    Adoption of mobile payments varies widely from market to market around the world. The US, with a robust banking and credit system, has been slow to adopt mobile payments, but behaviors are changing. In this three-pack podcast playlist, we discuss market drivers and where the industry is going next.
    Audio
     | 
    NOV 28, 2018
    Rewarded video ads once were geared to in-game placement, but that’s changing. In the latest episode of “Behind the Numbers,” analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX.
    Article
     | 
    NOV 28, 2018
    Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
    Report
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    DEC 8, 2017
    US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Report
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    DEC 7, 2017
    Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. But consumers continue to spend plenty of their time and attention on other sites, and it’s still important for brands to work with other publishers and platforms to reach them.
    Article
     | 
    NOV 27, 2018
    This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
    Report
     | 
    DEC 5, 2017
    Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.
    Audio
     | 
    NOV 27, 2018
    In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.
    Article
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    NOV 27, 2018
    Cart abandonment has been an issue since the advent of online shopping. Consumers get cold feet for a number of reasons, but for many, it's just a part of the way they shop.
    Article
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    NOV 27, 2018
    US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.
    Interview
     | 
    AUG 8, 2018
    How Jaguar Land Rover approaches the format
    Joseph Barbagallo
    Manager, Digital, Social and CRM
    Jaguar Land Rover North America