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    Publication Date: 9/10/2018
    Topics: Social Media Users; Mobile Social Media
    Geographies: United States
    Demographics: Teens
    Context: A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?
    Publication Date: 9/18/2018
    Topics: Loyalty Programs; Digital Shoppers & Buyers
    Geographies: United States
    Context: Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.
    Publication Date: 9/25/2018
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analysts Andrew Lipsman and Yory Wurmser chat with Pinterest's retail vertical lead, Amy Vener, about how retail partners are measuring attribution on the social platform and about its new visual search and discovery tools.
    Publication Date: 8/30/2018
    Topics: Personalization; Digital Retail Practices
    Geographies: United States
    Context: Nearly half of the retail professionals worldwide surveyed by SLI Systems in H1 2018 said they plan to add personalization to their ecommerce efforts within a year.
    Publication Date: 9/27/2018
    Topics: Consumer Behavior; Brand Marketing; Customer Experience
    Geographies: United States
    Demographics: Baby Boomers; Millennials; Generation X
    Context: Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.
    Publication Date: 10/2/2018
    Topics: Mobile Advertising; Mobile Apps; Mcommerce; Mobile Internet; Mobile Payments
    Geographies: United States
    Context: Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.
    Publication Date: 9/12/2018
    Topics: Mobile Apps; Mcommerce
    Geographies: United States
    Industries: Retail
    Demographics: Generation X; Millennials
    Context: Apps vs. mobile sites has been the subject of debate since the dawn of smartphones. For a period it seemed like apps fell out of favor, but there is proof that trend is reversing in the retail industry.
    Publication Date: 9/18/2018
    Name: Mark Donohue
    Title: Head of Industry—Agency Development
    Company: eBay
    Topics: Digital Advertising; Digital Retail Practices; Targeting
    Geographies: United States
    Industries: Retail
    Context: Targeting in-market shoppers with highly relevant ads
    Publication Date: 9/26/2018
    Topics: Artificial Intelligence (AI); Smart Speakers & Voice Assistants; Customer Experience
    Geographies: United States
    Context: The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?
    Publication Date: 8/23/2018
    Topics: Marketing Technology; Digital Media Buying; Big Data; Targeting
    Geographies: United States
    Context: Campaign data can be reused to target ads, but its usefulness doesn't last too long.
    Publication Date: 10/1/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Industries: Retail
    Context: Amazon recently unveiled its first Amazon Go convenience store outside of its home market of Seattle, putting down brick and mortar roots in Chicago. eMarketer's principal retail analyst, Andrew Lipsman, took a spin through the aisles of the new store and reports back on the experience in the latest episode of "Behind the Numbers."
    Publication Date: 8/23/2018
    Geographies: United States
    Industries: Retail
    Context: Both companies announced shrinking brand portfolios this week, but the factors that necessitated these closures weren't exactly the same. Sears Holdings has been struggling for some time, while Lowe's continues to lag behind The Home Depot.
    Publication Date: 9/18/2018
    Topics: Marketing Technology; B2B Marketing; B2B Sales
    Geographies: United States
    Context: In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.
    Publication Date: 8/21/2018
    Topics: Customer Experience; Digital Retail Practices
    Geographies: United States
    Context: Improving the customer experience is the driving force behind many retail initiatives, but it's also a top priority among supply chain and logistics professionals. A new report from Adelante SCM and BluJay Solutions found that customer experience is one of the leading factors in spurring supply chain innovation.
    Publication Date: 8/29/2018
    Topics: Digital Retail Practices; Promotions
    Geographies: United States
    Context: A retailer's confirmation page doesn't have to mean goodbye. Instead, the underutilized page can serve as a springboard to a deeper relationship with the customer.
    Publication Date: 8/31/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Context: While many people are comfortable buying items digitally—we forecast 79.6% of US internet users will make at least one purchase via digital means in 2018—physical stores are still the place to go when shopping for certain categories and occasions.
    Publication Date: 9/11/2018
    Topics: Traditional Media Advertising
    Geographies: United States
    Context: In the latest episode of “Behind the Numbers,” eMarketer’s Eric Haggstrom and Chris Bendtsen discuss how traditional media is changing. Are people spending less time watching TV? Is radio staging a comeback?
    Publication Date: 8/31/2018
    Name: Ted Dhanik
    Title: CEO, Co-Founder
    Company: engage:BDR
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology; Advertising Agencies
    Publication Date: 8/22/2018
    Topics: Social Media Usage; Social Media Marketing
    Geographies: United States
    Demographics: C-Level Executives
    Context: Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
    Publication Date: 8/17/2018
    Topics: Consumer Behavior
    Geographies: United States
    Industries: Groceries
    Context: For some shoppers, a long wait in line at the supermarket may lead them to head out the door. And they don't always make the purchase somewhere else: They may just abandon it altogether.
    Publication Date: 9/25/2018
    Geographies: United States
    Industries: Groceries; Food & Beverage; Restaurants & Dining
    Context: Are consumers eating out more frequently or are they preparing more meals at home? According to new NPD Group data, over 80% of meals were prepared and eaten at home in 2017. US consumers dined out 185 times last year, down from the 2000 peak when that figure was 216.
    Publication Date: 9/12/2018
    Name: Megan Harbold
    Title: Vice President, Ecommerce
    Company: The Mars Agency
    Topics: Digital Advertising; Retail Ecommerce Sales
    Geographies: United States
    Industries: Retail; Advertising Agencies
    Context: But some brands aren't even there yet
    Publication Date: 8/27/2018
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: United States
    Context: According to a recent comScore study, the period between Thanksgiving and what the researcher is calling "Cyber Tuesday" has taken an increasingly larger share of online holiday spending over the past few years.
    Publication Date: 9/7/2018
    Topics: Digital Retail Practices; Digital Shoppers & Buyers
    Geographies: United States
    Context: Nearly half of the 182 worldwide retail professionals polled by Retail Systems Research (RSR) said that online competitors are innovating too quickly, and it's hard to keep up, while almost as many were concerned about consumer price sensitivity.
    Publication Date: 9/7/2018
    Name: Adam Soroca
    Title: Head of Global Buyer Team
    Company: Rubicon Project
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Industries: Advertising Agencies
    Context: Advertisers are weary of higher bills with first-price bidding
    Publication Date: 9/16/2018
    Topics: Wearables; Digital Privacy & Security; Social Media Usage
    Geographies: United States
    Publication Date: 9/27/2018
    Topics: Mobile Search; Search
    Geographies: United States
    Context: Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.
    Publication Date: 9/28/2018
    Topics: Digital Retail Practices; Digital Privacy & Security
    Geographies: United States
    Context: Marketing as a practice can span big-picture customer experience efforts, as well as email list minutiae, but certain topics get more thought than others. What is currently top of mind among retail marketing executives? Privacy and security, according to a June 2018 Nanigans survey of US CMOs.
    Publication Date: 8/20/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.
    Publication Date: 8/20/2018
    Geographies: United States
    Industries: Groceries; Food & Beverage
    Context: According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.
    Publication Date: 9/21/2018
    Geographies: United States
    Industries: Retail
    Context: In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman and Corey McNair discuss eMarketer's latest forecast on the top 10 US ecommerce retailers and how Amazon is capturing nearly 50% of the market.
    Publication Date: 8/20/2018
    Topics: Mobile Apps
    Geographies: United States
    Industries: Groceries
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?
    Publication Date: 9/10/2018
    Name: John Duffy
    Title: Co-Founder, CEO
    Company: 3Cinteractive
    Topics: Mobile Messaging; Mobile Devices
    Geographies: United States
    Industries: Advertising Agencies
    Context: Rich Communication Services (RCS) is almost here
    Publication Date: 8/17/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: CDPs are the hot thing in marketing tech, even though their main features have existed for several years.
    Publication Date: 8/17/2018
    Name: Eric Berry
    Title: CEO, Co-Founder
    Company: TripleLift
    Topics: Marketing Technology
    Geographies: United States
    Context: There are always tradeoffs in ad tech
    Publication Date: 8/17/2018
    Topics: Virtual & Augmented Reality
    Geographies: United States
    Context: Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don't think it's important.
    Publication Date: 9/13/2018
    Topics: Mobile Advertising; Time Spent with Media; Mobile Ad Spending; Mobile Apps; Mobile Social Media; Mobile Video; Mobile Search; Mobile Internet; Geolocation; Smartphone Users; Tablet Users
    Geographies: Canada
    Context: As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.
    Publication Date: 8/17/2018
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?
    Publication Date: 9/4/2018
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Context: Brands taking stances on hot-button issues can be risky. But in an increasingly polarized political climate, some are courting controversy and can afford to alienate a vocal minority.
    Publication Date: 9/27/2018
    Topics: Radio Ad Spending
    Geographies: United States
    Context: Even though we increasingly spend time with digital media, traditional media ads still motivate. That's because channels like radio have massive reach. But does reach lead to real-world sales?
    Publication Date: 9/4/2018
    Topics: Digital Shoppers & Buyers; Virtual & Augmented Reality
    Geographies: United States
    Industries: Technology
    Context: Retailers have been implementing in-store tech and omnichannel options to meet the perceived demands of the modern shopper. A recent RIS News survey found many US internet users are interested in shopping options like "grab and go" technology, while fewer were keen on virtual reality or robots.
    Publication Date: 8/27/2018
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Demographics: Millennials; Generation X
    Context: For many back-to-school shoppers, finding quality items is important, as is spending as little time as possible in the store. But nothing beats a good deal.
    Publication Date: 8/26/2018
    Topics: Social Media Users; Video-on-Demand (VOD); Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Teens
    Context: Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.
    Publication Date: 9/21/2018
    Name: Omar Seyal
    Title: Head of Discovery Product
    Company: Pinterest
    Topics: Mobile Search; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Publication Date: 8/24/2018
    Name: Scott Rosenberg
    Title: Senior Vice President, General Manager, Platform
    Company: Roku
    Topics: Marketing Technology; Programmatic Advertising; Digital Video
    Geographies: United States
    Industries: Media & Entertainment
    Context: Video ad demand is too hot to settle for remnant prices
    Publication Date: 10/2/2018
    Name: Simon Lejeune
    Title: Head, User Acquisition
    Company: Hopper
    Topics: Social Media Marketing; Mobile Advertising; Mobile Messaging; Mobile Apps; Mobile Social Media
    Geographies: United States
    Industries: Travel
    Context: Travel app Hopper gets creative and sees results
    Publication Date: 8/21/2018
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Industries: Consumer Electronics
    Context: Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.
    Publication Date: 9/17/2018
    Topics: Loyalty Programs; Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials; Generation X; Baby Boomers
    Context: When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
    Publication Date: 8/21/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States; China; United Kingdom
    Demographics: Affluent
    Context: About one in five affluent consumers in the US make no use of any technology while in stores. That’s right: no price checks on a smartphone while shopping, no taking pictures of products and certainly no mobile payments.
    Publication Date: 9/4/2018
    Topics: Marketing Technology; Artificial Intelligence (AI); Virtual & Augmented Reality
    Geographies: United States
    Context: For many consumers, tried-and-true devices are more exciting than the latest gadgets.