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    Interview
     | 
    SEP 18, 2018
    Targeting in-market shoppers with highly relevant ads
    Mark Donohue
    Head of Industry—Agency Development
    eBay
    Article
     | 
    OCT 2, 2018
    Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.
    Article
     | 
    SEP 18, 2018
    In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.
    Audio
     | 
    OCT 1, 2018
    Amazon recently unveiled its first Amazon Go convenience store outside of its home market of Seattle, putting down brick and mortar roots in Chicago. eMarketer's principal retail analyst, Andrew Lipsman, took a spin through the aisles of the new store and reports back on the experience in the latest episode of "Behind the Numbers."
    Audio
     | 
    SEP 27, 2018
    Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.
    Article
     | 
    SEP 25, 2018
    Are consumers eating out more frequently or are they preparing more meals at home? According to new NPD Group data, over 80% of meals were prepared and eaten at home in 2017. US consumers dined out 185 times last year, down from the 2000 peak when that figure was 216.
    Audio
     | 
    SEP 21, 2018
    In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman and Corey McNair discuss eMarketer's latest forecast on the top 10 US ecommerce retailers and how Amazon is capturing nearly 50% of the market.
    Article
     | 
    SEP 28, 2018
    Marketing as a practice can span big-picture customer experience efforts, as well as email list minutiae, but certain topics get more thought than others. What is currently top of mind among retail marketing executives? Privacy and security, according to a June 2018 Nanigans survey of US CMOs.
    Interview
     | 
    SEP 21, 2018
    Omar Seyal
    Head of Discovery Product
    Pinterest
    Interview
     | 
    OCT 2, 2018
    Travel app Hopper gets creative and sees results
    Simon Lejeune
    Head, User Acquisition
    Hopper
    Article
     | 
    SEP 27, 2018
    Even though we increasingly spend time with digital media, traditional media ads still motivate. That's because channels like radio have massive reach. But does reach lead to real-world sales?
    Article
     | 
    SEP 25, 2018
    In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.
    Article
     | 
    SEP 18, 2018
    As we coast into October, the holiday season is just on the horizon. What changes in shopping behavior can retailers expect this year?
    Interview
     | 
    OCT 9, 2018
    Email practices aren't evolving as fast as they should
    Forest Bronzan, Jason Conley, Kyle Henderick, Amy Kilpatrick, Matt McGowan, April Mullen, Allen Nance, Justin Orgel
    Executive Vice President of CRM, Email and Creative Services, Senior Director, Sales and Solution Consulting, Senior Director, Client Services, Director of Marketing Operations, President, Director of Consumer-First Marketing Adoption, CMO, Senior Director of Marketing Consulting
    Elite SEM, RRD, Yesmail Lifecycle Marketing, Mailchimp, Adestra, Selligent Marketing Cloud, Emarsys, Cheetah Digital
    Article
     | 
    OCT 15, 2018
    About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
    Audio
     | 
    OCT 15, 2018
    First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.
    Audio
     | 
    OCT 16, 2018
    In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
    Article
     | 
    OCT 1, 2018
    eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.
    Audio
     | 
    OCT 17, 2018
    Digital and traditional media are still in a fierce competition for consumer attention. In the latest episode of “Behind the Numbers,” eMarketer’s Chris Bendtsen and Corey McNair discuss the continued importance of TV, the expansion of digital video and the question of time with Facebook.
    Article
     | 
    OCT 17, 2018
    News this week of Sears filing for bankruptcy protection wasn't exactly a shock to anyone. According to a new Adthena study that looked into how digital commerce competition affected Sears, the retailer fared poorly compared with its counterparts.
    Article
     | 
    OCT 17, 2018
    Like customer experience and digital transformation, the need for innovation has become a priority across industries. Retail is no exception. A new PYMNTS and AEVI survey examined what is motivating retailers to innovate payments. The biggest driver to innovate was competition (84.6%). No one wants to get left behind, and many just want to be on a level playing field.
    Interview
     | 
    SEP 18, 2018
    Email marketing, baby boomer style
    Stephen Driscoll
    Vice President, Marketing
    AARP
    Interview
     | 
    OCT 29, 2018
    The key is shifting attention
    Mark Kovac
    Global Head of Commercial Excellence Group, Partner
    Bain & Company
    Interview
     | 
    OCT 26, 2018
    One size does not fit all
    Jennifer Stanley
    Partner
    McKinsey & Company