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    Interview
     | 
    DEC 14, 2018
    Lorne Brown
    CEO
    Operative
    Audio
     | 
    NOV 19, 2018
    In the latest episode of "Behind the Numbers," analyst Yory Wurmser highlights the ways that maps have become integral to the smartphone experience. He breaks down key map ad formats and discusses some of the challenges of working with map platforms.
    Audio
     | 
    DEC 2, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about "misinformation bots," a digital ad fraud ring, and more.
    Interview
     | 
    DEC 13, 2018
    Michael Provenzano
    CEO and Co-Founder
    Vistar Media
    Article
     | 
    DEC 3, 2018
    This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.
    Article
     | 
    NOV 19, 2018
    Return policies used to be viewed as a necessary evil. Behind the scenes, logistics can create a lot of headaches for retailers, but consumers expect a seamless process. Flexible returns have also become a differentiating factor that can make or break customer loyalty.
    Article
     | 
    DEC 13, 2018
    Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.
    Audio
     | 
    DEC 18, 2018
    In the latest episode of "Behind the Numbers," analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What's driving the changes, and what stands in the way of faster growth?
    Audio
     | 
    NOV 28, 2018
    Rewarded video ads once were geared to in-game placement, but that’s changing. In the latest episode of “Behind the Numbers,” analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX.
    Article
     | 
    DEC 14, 2018
    While the number of US marketers that use Pinterest continues to steadily rise, the platform is trying to increase advertisers’ interest by expanding its search products and diversifying its audience by adding more male users.
    Article
     | 
    DEC 3, 2018
    About two-thirds of brand marketers surveyed by Sizmek prioritize reducing the number of middlemen they do business with.
    Audio
     | 
    DEC 9, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about high-profile hacks, the race for more impenetrable encryption, and media with aroma.
    Audio
     | 
    DEC 5, 2018
    In the latest episode of "Behind the Numbers," analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?
    Article
     | 
    NOV 20, 2018
    A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
    Article
     | 
    DEC 5, 2018
    This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.
    Article
     | 
    DEC 17, 2018
    Efforts to increase supply chain efficiency are nothing new, but as retail ecommerce sales continue to grow, retailers need to be more flexible.
    Article
     | 
    DEC 3, 2018
    Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.
    Article
     | 
    DEC 11, 2018
    With store closures and bankruptcies—Toys 'R' Us, Sears and Brookstone, to name a few—showing no signs of letting up, it raises the question of what sets a successful retailer apart from the rest.
    Audio
     | 
    DEC 14, 2018
    In the latest episode of "Behind the Numbers," the first in a two-part series, eMarketer demographics specialists Mark Dolliver and Jennifer Pearson discuss kids and screens—and how parents approach the mix.
    Audio
     | 
    NOV 20, 2018
    Is connectivity a curse? Are smartphones bringing us down? In the latest episode of "Behind the Numbers," we dig into the latest data about the pyschological impact of media use, social media in particular.
    Article
     | 
    NOV 19, 2018
    No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
    Interview
     | 
    DEC 14, 2018
    Amanda Martin
    Director of Enterprise Partnerships
    Goodway Group
    Article
     | 
    DEC 17, 2018
    Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.
    Article
     | 
    DEC 3, 2018
    This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.