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    Publication Date: 8/28/2018
    Name: Gina Garrubbo, Bryan Moffet
    Title: President and CEO, COO
    Company: National Public Media (NPM), National Public Media (NPM)
    Topics: Internet Radio; Marketing Tactics; B2B Marketing
    Geographies: United States
    Industries: Media & Entertainment
    Context: How National Public Media helps brands create ads that don't disrupt the show
    Publication Date: 9/17/2018
    Topics: Loyalty Programs; Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials; Generation X; Baby Boomers
    Context: When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
    Publication Date: 9/18/2018
    Topics: Mcommerce; Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Context: As we coast into October, the holiday season is just on the horizon. What changes in shopping behavior can retailers expect this year?
    Publication Date: 8/21/2018
    Topics: Video-on-Demand (VOD); Digital Video Advertising
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.
    Publication Date: 9/9/2018
    Geographies: United States
    Context: Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we’re talking about Twitter and Facebook’s day on Capitol Hill, plus the brouhaha over Nike’s new ad, an Instagram bid to get users buying, and more.
    Publication Date: 10/4/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Germany
    Industries: Automotive; Consumer Products (CPG); Financial Services; Retail; Digital Travel
    Context: We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.
    Publication Date: 10/4/2018
    Topics: Social Media Marketing; Social Media Users
    Geographies: United States
    Context: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.
    Publication Date: 10/4/2018
    Topics: Holiday & Seasonal Shopping; Social Commerce; Mobile Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials; Teens
    Context: Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.
    Publication Date: 10/4/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Context: Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women's razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.
    Publication Date: 10/5/2018
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Groceries
    Demographics: Millennials; Baby Boomers
    Context: More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.
    Publication Date: 10/5/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Context: Subscription boxes are still a popular ecommerce segment despite shoppers not fully embracing them. For consumers, they fill needs from convenience to variety. Attrition is high, though. Once the novelty wears off, some start to question a subscription box's value and lack of flexibility.
    Publication Date: 10/7/2018
    Topics: Digital Privacy & Security; Social Media Usage
    Geographies: United States
    Context: Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.
    Publication Date: 10/1/2018
    Topics: Mobile Users; Smartphone Users
    Publication Date: 10/9/2018
    Topics: Artificial Intelligence (AI)
    Geographies: Canada
    Context: Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.
    Publication Date: 10/9/2018
    Topics: Retail Sales; Retail Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: US spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family.
    Publication Date: 10/9/2018
    Geographies: United States
    Industries: Retail
    Context: From 1-hour delivery to drive-thru grocery pickup to offering myriad payment methods, convenience rules for the modern shopper. But when it comes to actual convenience stores, one of the only things going for them is being in the right place at the right time.
    Publication Date: 10/10/2018
    Topics: Big Data
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," ad tech expert Lauren Fisher and digital advertising specialist Nicole Perrin talk with Neustar’s vice president of marketing solutions, Michael Schoen, about the deterministic data misconception.
    Publication Date: 10/2/2018
    Name: Arielle Vogelstein
    Title: Growth Principal
    Company: Via
    Topics: Social Media Marketing; Mobile Advertising; Sharing Economy; Mobile Apps; Mobile Social Media; Mobile Messaging
    Geographies: United States
    Context: Does it come down to CPMs?
    Publication Date: 9/19/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Context: US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.
    Publication Date: 9/5/2018
    Topics: Marketing Technology; Digital Privacy & Security; Digital Media Buying
    Geographies: United States
    Context: Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.
    Publication Date: 10/12/2018
    Name: Casie Jordan
    Title: Director, Professional Services
    Company: MoPub
    Topics: Marketing Technology; Programmatic Advertising; Mobile Apps; Mobile Ad Spending
    Geographies: United States
    Context: Mobile bidding is undergoing change
    Publication Date: 10/11/2018
    Topics: Mobile Coupons
    Geographies: United States
    Context: Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer?
    Publication Date: 10/9/2018
    Name: Forest Bronzan, Jason Conley, Kyle Henderick, Amy Kilpatrick, Matt McGowan, April Mullen, Allen Nance, Justin Orgel
    Title: Executive Vice President of CRM, Email and Creative Services, Senior Director, Sales and Solution Consulting, Senior Director, Client Services, Director of Marketing Operations, President, Director of Consumer-First Marketing Adoption, CMO, Senior Director of Marketing Consulting
    Company: Elite SEM, RRD, Yesmail Lifecycle Marketing, Mailchimp, Adestra, Selligent Marketing Cloud, Emarsys, Cheetah Digital
    Topics: Email Marketing; Marketing Technology; Personalization
    Geographies: United States
    Industries: Advertising Agencies
    Context: Email practices aren't evolving as fast as they should
    Publication Date: 10/15/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: United States; United Kingdom
    Context: About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
    Publication Date: 10/15/2018
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Industries: Retail
    Context: First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.
    Publication Date: 10/14/2018
    Geographies: United States
    Publication Date: 10/16/2018
    Topics: Second Screening
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
    Publication Date: 10/18/2018
    Topics: Digital Privacy & Security; Digital Shoppers & Buyers
    Geographies: United States
    Industries: Retail
    Context: The retail industry is no stranger to data breaches, and unsurprisingly, consumers have little confidence that retailers can keep their personal data safe from hackers, according to findings from First Data.
    Publication Date: 10/19/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: United States
    Context: US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.
    Publication Date: 10/19/2018
    Topics: Programmatic Advertising
    Geographies: United States
    Context: Header bidding is making it easier for ad buyers to access premium app inventory, but before mass implementation can occur, server-to-server issues must be sorted out.
    Publication Date: 10/21/2018
    Geographies: United States
    Context: Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Amazon's hunt for the perfect second home, a blockchain startup comes up short with a crypto offering, and a new study suggests that virtual reality can actually tingle the taste buds.
    Publication Date: 10/23/2018
    Name: Geoff Ramsey , Bill Duggan
    Title: Chief Innovation Officer, Group Executive Vice President
    Company: eMarketer, ANA
    Topics: Digital Content; Digital Privacy & Security
    Geographies: United States
    Publication Date: 10/16/2018
    Topics: Smart Speakers & Voice Assistants
    Geographies: United States
    Context: Though internet users in the US are becoming accustomed to using voice commands, it has yet to become a regular part of their routine. According to a Social Lens survey, 70% of respondents have used a voice command on any device at some point, but that figure dropped to one-third for those who said they used them every day.
    Publication Date: 10/24/2018
    Topics: Digital Video
    Geographies: United States
    Context: In today's episode of "Behind the Numbers," eMarketer's Paul Verna breaks down Netflix's latest results and asks who are its most credible challengers in the streaming space?
    Publication Date: 10/23/2018
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Demographics: Teens; Baby Boomers
    Context: This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
    Publication Date: 10/23/2018
    Topics: Digital Media Buying; Marketing Technology
    Geographies: United States
    Industries: Advertising Agencies
    Context: An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.
    Publication Date: 10/24/2018
    Topics: Social Media Users
    Geographies: United States
    Demographics: Teens
    Context: This year, 55.2 million people in the US—or 16.8% of the population—will use Twitter, a 0.9% increase from 2017, according to eMarketer estimates.
    Publication Date: 10/22/2018
    Topics: Ratings & Reviews; Influencer Marketing
    Geographies: United States
    Demographics: Teens
    Context: Now that Generation Z has some purchasing power of its own, many of these young internet users are turning to the opinions of strangers to decide what they should buy—just like their older counterparts.
    Publication Date: 10/23/2018
    Geographies: United States
    Industries: Groceries
    Context: Even though supermarkets have upped their digital commerce offerings over the past few years and online grocery shopping has been on the rise, a good number of US consumers just aren't that interested in having groceries delivered.
    Publication Date: 10/23/2018
    Topics: Customer Experience
    Geographies: United States
    Context: For as much as you hear customer service horror stories, according to an August 2018 survey by call center tech provider Genesys, 94% of US internet users considered their last customer service experience to be positive.
    Publication Date: 10/25/2018
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Context: Once a collection of homely local ads, the New York subway system now features an array of provocative campaigns, many of them for digital native companies. In the latest episode of "Behind the Numbers," we dig into this unusual outpost of the out-of-home advertising world.
    Publication Date: 10/26/2018
    Topics: Smartphone Users; Smartphones
    Geographies: United States
    Demographics: Teens
    Context: As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.
    Publication Date: 10/25/2018
    Topics: Digital Shoppers & Buyers
    Geographies: Australia; United Kingdom; United States
    Context: Ecommerce-wise, sometimes it seems like everything old is new again. Traditional retail features like layaway and installment plans have been adapted for online shopping and are growing in popularity—especially among younger consumers.
    Publication Date: 10/26/2018
    Topics: Social Media Users; Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.
    Publication Date: 10/26/2018
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Context: There were no major announcements akin to the Prime membership fee increase earlier this year. But Prime is playing a prominent role in Amazon's growth, as are a few other factors.
    Publication Date: 10/29/2018
    Name: Mark Kovac
    Title: Global Head of Commercial Excellence Group, Partner
    Company: Bain & Company
    Topics: B2B Marketing; B2B Sales
    Geographies: United States
    Context: The key is shifting attention
    Publication Date: 10/26/2018
    Name: Jennifer Stanley
    Title: Partner
    Company: McKinsey & Company
    Topics: B2B Marketing; Loyalty Programs
    Geographies: United States
    Context: One size does not fit all
    Publication Date: 8/29/2018
    Topics: Video-on-Demand (VOD); Pay TV; Connected TVs; Digital Video
    Geographies: Western Europe; France; Germany; Italy; Spain; United Kingdom
    Context: Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.
    Publication Date: 10/8/2018
    Topics: Artificial Intelligence (AI); Big Data; Marketing Technology
    Geographies: United States
    Context: With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.