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    Audio
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    JUN 17, 2019
    eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.
    Audio
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    JUN 15, 2019
    How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.
    Audio
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    JUN 14, 2019
    Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.
    Article
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    JUN 14, 2019
    Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.
    Video
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    JUN 14, 2019
    eMarketer senior forecasting director Monica Peart breaks out our ad spend numbers for the auto and financial services industries and explains why one has gained over the other. Watch now.
    Article
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    JUN 14, 2019
    Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
    Video
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    JUN 13, 2019
    eMarketer forecasting analyst Eric Haggstrom shares our US numbers on smart speaker users, including its most popular age group. Made possible by Teads. Watch now.
    Audio
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    JUN 13, 2019
    eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.
    Audio
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    JUN 12, 2019
    eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?
    Article
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    JUN 12, 2019
    Spending on Father’s Day gifts is expected to reach a record high $16.0 billion, according to a May 2019 report by the National Retail Federation (NRF). But that doesn’t mean fathers should expect to receive anything too glamorous—greeting cards are still the most popular type of gift that consumers plan to purchase.
    Audio
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    JUN 11, 2019
    eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna ponder the big questions facing US antitrust regulators as they consider how to deal with the outsized influence of tech giants Amazon, Apple, Google and Facebook.
    Article
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    JUN 11, 2019
    After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.
    Article
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    JUN 11, 2019
    Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.
    Article
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    JUN 10, 2019
    Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
    Audio
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    JUN 10, 2019
    eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?
    Video
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    JUN 10, 2019
    Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India. 
    Article
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    JUN 7, 2019
    As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.
    Video
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    JUN 7, 2019
    eMarketer forecasting analyst Eric Haggstrom tees up video's position within programmatic ad spending and the factors behind its unexpected growth. Made possible by Teads. Watch now.
    Article
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    JUN 7, 2019
    The online grocery space is immense and fast-growing, with players such as Walmart and Target leveraging their sizeable brick-and-mortar locations to take on Amazon. As the landscape continues to shift, here’s what marketers need to keep in mind.
    Audio
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    JUN 6, 2019
    eMarketer principal analyst Victoria Petrock joins us to discuss the implications, both positive and negative, of the use of artificial intelligence in video content. What are "deepfakes," and how will they play out in politics, social media, entertainment and business?
    Video
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    JUN 6, 2019
    eMarketer junior analyst Nazmul Islam explains why we’ve raised our estimates on programmatic display ad spending. Watch now.
    Article
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    JUN 5, 2019
    The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.
    Article
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    JUN 5, 2019
    Advancements in artificial intelligence (AI), including machine translation, make it easier for brands to translate their messaging, but most successful localization still requires a human touch. We spoke to Hannes Ben, founder of Locaria, a linguistics and website localization agency, about his take on the challenges marketers face with localization and how they can better integrate and measure their localization efforts as part of a larger marketing strategy.
    Video
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    JUN 5, 2019
    eMarketer senior forecasting analyst Cindy Liu shares our numbers for online food and beverage sales and reveals the category's dominant retail player. Watch now.
    Article
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    JUN 4, 2019
    As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether with hopes of selling to their customers directly.