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    Report
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    APR 17, 2019
    Digital platforms will claim nearly €5 billion ($5.9 billion) in ad outlays in France this year—equivalent to 41.0% of total media ad spending. Three-quarters of that digital sum will go to Facebook and Google.
    Video
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    APR 17, 2019
    In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Oscar Orozco explores our numbers on social network audiences. Watch now.
    Article
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    APR 17, 2019
    We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
    Article
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    APR 16, 2019
    We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.
    Video
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    APR 16, 2019
    In today’s “eMarketer Daily Forecast” video, forecasting director Shelleen Shum explores how many Americans only use their phone, and nothing else, to browse the internet. Watch now.
    Audio
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    APR 16, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about Wayfair's shopping holiday, "Way Day." What was different about this year’s event, and why?
    Article
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    APR 16, 2019
    Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
    Article
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    APR 16, 2019
    In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.
    Audio
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    APR 15, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?
    Article
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    APR 15, 2019
    After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
    Audio
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    APR 12, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses local news. How has the internet curtailed local news production, where do people get local news and how common are “news deserts”?
    Article
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    APR 12, 2019
    Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.
    Video
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    APR 12, 2019
    In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen tees up the numbers on digital music audiences and the top platforms. Tune in.
    Article
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    APR 11, 2019
    For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.
    Video
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    APR 11, 2019
    In today’s “eMarketer Daily Forecast” video, senior director of forecasting Monica Peart tees up the numbers for Amazon’s ad business. Tune in.
    Article
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    APR 10, 2019
    Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.
    Article
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    APR 10, 2019
    According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.
    Video
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    APR 10, 2019
    In today's "eMarketer Daily Forecast," forecasting analyst Showmik Podder provides a quick look at iPhone usage in the US. Tune in.
    Article
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    APR 9, 2019
    From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.
    Audio
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    APR 9, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about YouTube's algorithm for video recommendations. YouTube will reach more than 190 million users this year. How much does its tool drive engagement?
    Article
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    APR 9, 2019
    Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with growth expected to flatten in 2020.
    Article
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    APR 8, 2019
    This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.
    Video
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    APR 8, 2019
    Despite the company’s efforts to increase their male audience, we predict 70% of Pinterest users will still be female by the end of the year. In today’s “eMarketer Daily Forecast,” junior forecasting analyst Nazmul Islam explains why. Tune in.
    Article
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    APR 7, 2019
    In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.
    Article
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    APR 7, 2019
    Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).