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    Article
     | 
    NOV 2, 2018
    According to an August 2018 Pitney Bowes survey of US digital shoppers, 56% of respondents said they encountered an issue while purchasing gifts online last holiday season, up from 36% the prior year.
    Article
     | 
    NOV 29, 2018
    Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.
    Interview
     | 
    NOV 16, 2018
    Ad buyers want to get closer to publishers
    Max Jaffe
    Managing Partner, Programmatic Practice Lead
    GroupM
    Article
     | 
    NOV 5, 2018
    Fueled by low unemployment, strong income growth and high consumer confidence, the holiday shopping season this year will be a strong one for retailers in the US. In its holiday retail forecast, eMarketer has raised its projections from its Q3 2018 forecast, specifically for ecommerce sales and brick-and-mortar retailers.
    Audio
     | 
    NOV 29, 2018
    In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.
    Article
     | 
    DEC 11, 2018
    Some media companies are finding that they can create new revenue lines by selling their data.
    Article
     | 
    NOV 9, 2018
    Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.
    Article
     | 
    DEC 10, 2018
    According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
    Article
     | 
    DEC 18, 2018
    This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.
    Audio
     | 
    NOV 27, 2018
    In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.
    Article
     | 
    OCT 31, 2018
    Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.
    Report
     | 
    DEC 5, 2018
    China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.
    Article
     | 
    OCT 31, 2018
    Even though food and beverage has traditionally been a product category with low digital penetration in the US—we peg the category at 2.8% of all retail ecommerce sales for 2018—online sales are steadily picking up steam.
    Video
     | 
    NOV 13, 2018
    In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.
    Audio
     | 
    OCT 31, 2018
    Facing similar challenges in rekindling user growth, Snapchat and Twitter seem to be at a crossroads. In the new episode of “Behind the Numbers,” analyst Debra Aho Williamson digs into the companies’ latest results, and looks ahead to what she expects their Q4 to look like.
    Article
     | 
    NOV 19, 2018
    Over the past few months, more than half of states in the US have enacted an online sales tax and more will join in 2019. Local governments viewed online sales tax as a boon, brick-and-mortar retailers considered it leveling the playing field, while online retailers—many which already paid sales tax—predicted it would be detrimental.
    Article
     | 
    NOV 12, 2018
    Voice commerce holds promise. But at the moment, more consumers are turning to their Amazon Echo and Google Home devices to research products than add them to their cart.
    Article
     | 
    DEC 7, 2018
    Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.
    Article
     | 
    NOV 12, 2018
    Mobile has become integral to the shopping experience, yet when it comes to transacting—especially in store—US consumers still aren't fully on-board.
    Article
     | 
    DEC 6, 2018
    This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.
    Article
     | 
    DEC 13, 2018
    Social commerce has reinvented itself many times over but has yet to prove itself as a solid sales tactic. Next year, the version that has been evolving during 2018 could finally take hold.
    Article
     | 
    OCT 29, 2018
    Price is one of the most important factors for shoppers, so it's paramount that retailers get it right.
    Article
     | 
    NOV 30, 2018
    The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.
    Article
     | 
    DEC 13, 2018
    If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
    Article
     | 
    NOV 12, 2018
    According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.