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    Article
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    APR 10, 2019
    Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.
    Article
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    APR 10, 2019
    According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.
    Audio
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    APR 9, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about YouTube's algorithm for video recommendations. YouTube will reach more than 190 million users this year. How much does its tool drive engagement?
    Article
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    APR 9, 2019
    From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.
    Article
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    APR 9, 2019
    Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with growth expected to flatten in 2020.
    Article
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    APR 8, 2019
    This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.
    Video
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    APR 8, 2019
    Despite the company’s efforts to increase their male audience, we predict 70% of Pinterest users will still be female by the end of the year. In today’s “eMarketer Daily Forecast,” junior forecasting analyst Nazmul Islam explains why. Tune in.
    Article
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    APR 7, 2019
    Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).
    Article
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    APR 7, 2019
    In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.
    Video
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    APR 6, 2019
    More than 30 million Hispanic Americans use WhatsApp, far ahead of other platforms like Instagram and Twitter, according to our estimates. In today’s “eMarketer Daily Forecast,” junior forecasting analyst Nazmul Islam provides a quick look at WhatsApp usage among US Hispanics. Tune in.
    Video
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    APR 6, 2019
    A non-election year and big social network competition are likely some of the reasons why Twitter's monthly active users contracted 2.6% in 2018. In today's "eMarketer Daily Forecast," senior forecasting analyst Oscar Orozco provides a quick look at our usage estimates for Twitter. Tune in.
    Article
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    APR 4, 2019
    Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.
    Audio
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    APR 4, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about the vast array of visual search tools out there, including eBay's latest entry into the emerging landscape.
    Video
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    APR 4, 2019
    More than 35 million Americans are enhancing their social media experiences with augmented reality (AR), according to our estimates. In today’s “eMarketer Daily Forecast,” forecasting analyst Showmik Podder provides a quick look at AR usage among US social network users. Tune in.
    Article
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    APR 3, 2019
    According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.
    Video
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    APR 3, 2019
    Although overall tablet usage will slow to just 2% growth this year, growth among seniors will reach almost 6%, according to our estimates. In today’s “eMarketer Daily Forecast,” forecasting director Shelleen Shum looks at tablet usage among seniors. Tune In.
    Video
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    APR 2, 2019
    Reddit may be a small digital ad player, but it has an audience too unique to ignore. In today’s eMarketer Daily Forecast, senior forecasting director Monica Peart explains why advertisers are interested in reddit and how many users we expect the social platform to reach. Tune in.
    Audio
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    APR 1, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Jillian Ryan talks about the collaboration tools companies are using to transform their business digitally and what to keep in mind when rolling them out.
    Video
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    APR 1, 2019
    In our inaugural daily video forecast, eMarketer senior forecasting analyst Chris Bendtsen talks about live streaming video. Who's watching? And what's driving viewership? Tune in.
    Article
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    MAR 31, 2019
    Two-thirds of US shoppers typically start their search for new products on Amazon, according to a March 2019 Feedvisor study that polled respondents who have purchased from the marketplace in the past two years. By contrast, two in 10 respondents use a search engine like Google, and just 3% look to another marketplace.
    Audio
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    MAR 29, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about how retailers are capitalizing on YouTube’s unique relationship with younger audiences through the "unboxing" phenomenon.
    Article
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    MAR 29, 2019
    The online grocery market heats up following the news Amazon is planning to open a new line of grocery stores in locations across the US in 2019.
    Article
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    MAR 29, 2019
    Apple Music will gain an additional 5 million monthly active users (MAUs) in the US this year, reaching a total of 33.4 million. We expect the streaming service will continue to grow and take an 18.3% share of US digital audio MAUs by 2021.
    Audio
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    MAR 28, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses how Apple's new ad-free subscription video service will fare in an increasingly crowded and competitive space.