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    Article
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    DEC 21, 2018
    Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.
    Audio
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    DEC 21, 2018
    eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we’re talking about online returns for the holiday season, apparel discounting over the Thanksgiving shopping period and consumers' resolutions for the New Year.
    Article
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    NOV 26, 2018
    For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
    Audio
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    DEC 26, 2018
    Facebook took a drubbing all year long—or did it? The social network's usage edged down in the US as teens migrated to other platforms (among them, Facebook unit Instagram) and consumers worried about privacy and other issues. But the company also rolled out waves of new products and scored huge revenue gains. Throughout the year, "Behind the Numbers" tracked Facebook's challenges, triumphs and evolving ambitions.
    Audio
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    DEC 29, 2018
    In this special holiday edition of The Weekly Listen podcast, we take a break from discussing eMarketer's forecasts, and instead weigh in on other people's predictions for 2019.
    Article
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    DEC 26, 2018
    Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
    Article
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    DEC 21, 2018
    For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.
    Article
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    DEC 20, 2018
    Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.
    Article
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    DEC 21, 2018
    Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
    Article
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    JAN 2, 2019
    No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
    Article
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    JAN 2, 2019
    In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.
    Article
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    DEC 11, 2018
    Most US firms use digital content marketing. But adoption is slightly higher among business-to-business (B2B) companies, where content marketing is crucial for driving leads and awareness.
    Article
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    JAN 3, 2019
    Consumers are fed up with digital ads. Even though ad blocking has faded out of the headlines, usage rates are still significant as a result of bad advertising experiences across the board. Now the advertising industry has to earn consumers' trust back. We talked to publishers and ad tech execs about how they are looking to improve digital ads and reduce ad blocking use.
    Article
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    JAN 3, 2019
    Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.
    Audio
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    DEC 26, 2018
    In 2018, Amazon kept pushing the envelope, and not just in the retail space. It tested the healthcare market, spoke up in the voice-assistant space, solidified its place as a major player in the digital advertising world, and rolled out private labels at a furious pace. Oh, and it appears to be poised to create a major brick-and-mortar footprint in the near future. In this "Behind the Numbers" playlist, track eMarketer's coverage of Amazon through the year.
    Audio
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    DEC 27, 2018
    For Netflix, 2018 marked another year of double-digit audience growth in the US, and its movie ambitions threatened to shake up cinema in the way that it has already shaken the TV industry. In this "Behind the Numbers" playlist, you can track Netflix's progress around the world, as well as its stumbles.
    Audio
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    JAN 3, 2019
    How big is the audience for Facebook's video channel, Facebook Watch, and how has the social network's video strategy evolved? In the latest episode of "Behind the Numbers," analysts Debra Aho Williamson and Paul Verna discuss Facebook's various video efforts and how they stack up against the competition.
    Audio
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    JAN 2, 2019
    In the latest episode of "Behind the Numbers," analyst Nicole Perrin digs into the marketing technology tech stack, and looks ahead to the privacy challenges that marketers will face in 2019.
    Audio
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    DEC 23, 2018
    For this holiday edition of the Weekly Listen podcast, we dig into some surprising data about Christmas, and welcome a unexpected visitor in the studio.
    Article
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    DEC 10, 2018
    While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.
    Article
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    JAN 3, 2019
    Customer service can make or break a company's reputation. It's also a leading reason why consumers choose to abandon a retailer and take their money elsewhere.
    Article
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    JAN 4, 2019
    The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
    Audio
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    JAN 7, 2019
    In the latest episode of "Behind the Numbers," eMarketer's Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market's key drivers.
    Article
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    JAN 2, 2019
    In our new report, "Ten Key Digital Trends for 2019," we predict some hard times for Facebook—but not so hard that the Facebook-plus-Google duopoly will loosen its grip on digital ad revenues.
    Article
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    JAN 2, 2019
    The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.