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    Audio
     | 
    OCT 31, 2018
    Facing similar challenges in rekindling user growth, Snapchat and Twitter seem to be at a crossroads. In the new episode of “Behind the Numbers,” analyst Debra Aho Williamson digs into the companies’ latest results, and looks ahead to what she expects their Q4 to look like.
    Article
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    NOV 12, 2018
    According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.
    Article
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    NOV 12, 2018
    Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
    Article
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    DEC 6, 2018
    Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.
    Audio
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    NOV 19, 2018
    In the latest episode of "Behind the Numbers," analyst Yory Wurmser highlights the ways that maps have become integral to the smartphone experience. He breaks down key map ad formats and discusses some of the challenges of working with map platforms.
    Audio
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    DEC 2, 2018
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about "misinformation bots," a digital ad fraud ring, and more.
    Article
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    NOV 2, 2018
    Buying store brands used to be viewed as sacrificing quality for price, but post-recession private labels began flourishing and have gained popularity with retailers and consumers over the past decade.
    Audio
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    OCT 25, 2018
    Once a collection of homely local ads, the New York subway system now features an array of provocative campaigns, many of them for digital native companies. In the latest episode of "Behind the Numbers," we dig into this unusual outpost of the out-of-home advertising world.
    Audio
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    NOV 6, 2018
    As America heads to the polls, brands find themselves in a tight spot, with more and more consumers tying their purchases to brands’ political stances. In an election day special edition of “Behind the Numbers,” we look at the data and what it means for marketers.
    Audio
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    NOV 8, 2018
    In the second part of our three-part podcast series on the shifting TV and digital video ecosystem, we're focusing on the audience. Analyst Paul Verna talks about mobile viewers, cord cutters, connected TV watchers and more.
    Interview
     | 
    DEC 13, 2018
    Michael Provenzano
    CEO and Co-Founder
    Vistar Media
    Report
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    OCT 31, 2018
    The UK ad market is rebounding from a slow 2017. This year, ad spending will increase 9.5% to £20.77 billion ($26.74 billion), led by investment in digital video advertising. This report includes our latest UK ad spending forecast, as well as time spent with media.
    Audio
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    OCT 29, 2018
    We launched "Behind the Numbers" more than two years ago, and since then we've published nearly 500 episodes, with almost 1 million downloads in total. Here are some of our favorites.
    Article
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    NOV 14, 2018
    Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.
    Article
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    OCT 29, 2018
    Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.
    Article
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    DEC 13, 2018
    Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.
    Article
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    DEC 3, 2018
    This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.
    Article
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    OCT 30, 2018
    This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.
    Interview
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    OCT 29, 2018
    The key is shifting attention
    Mark Kovac
    Global Head of Commercial Excellence Group, Partner
    Bain & Company
    Article
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    OCT 25, 2018
    No shock, the most popular shopping site with teens is practically everyone's favorite online retailer. Yes, Amazon. But this group also has a high preference for brick-and-mortar stores.
    Audio
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    NOV 28, 2018
    Rewarded video ads once were geared to in-game placement, but that’s changing. In the latest episode of “Behind the Numbers,” analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX.
    Audio
     | 
    OCT 30, 2018
    In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Nicole Perrin and Andrew Lipsman dig into Amazon's latest results and consider the commerce giant's prospects as it heads into the crucial fourth quarter.
    Audio
     | 
    DEC 18, 2018
    In the latest episode of "Behind the Numbers," analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What's driving the changes, and what stands in the way of faster growth?
    Article
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    NOV 2, 2018
    Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
    Article
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    NOV 19, 2018
    Return policies used to be viewed as a necessary evil. Behind the scenes, logistics can create a lot of headaches for retailers, but consumers expect a seamless process. Flexible returns have also become a differentiating factor that can make or break customer loyalty.