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    Article
     | 
    MAY 1, 2019
    According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.
    Article
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    MAY 1, 2019
    Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).
    Forecasts
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    MAY 1, 2019
    Source: eMarketer
    Article
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    APR 29, 2019
    Last week, Amazon announced its latest ploy to attract and retain Prime members: An $800 million investment in one-day delivery. This expansion initiative comes when growth among its most lucrative shoppers is waning. We estimate that US Prime user growth will be less than 9% this year, vs. 12.5% in 2018.
    Article
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    APR 26, 2019
    Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
    Audio
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    APR 25, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and forecasting analyst Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Will new streaming services from Disney and Apple pose real threats?
    Audio
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    APR 24, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman assesses Pinterest's recent IPO. How did it fair? What does it mean for the company going forward—and what might trip it up along the way?
    Forecasts
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    APR 1, 2019
    Source: eMarketer
    Forecasts
     | 
    APR 1, 2019
    Source: eMarketer
    Article
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    APR 23, 2019
    Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.
    Report
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    FEB 11, 2019
    Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.
    Report
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    FEB 6, 2019
    Three in four leading publishers have implemented ads.txt, one of the most important recent developments in programmatic ad fraud mitigation.
    Audio
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    MAY 23, 2019
    eMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?
    Article
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    MAY 23, 2019
    It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.
    Article
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    MAY 22, 2019
    Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?
    Audio
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    MAY 22, 2019
    In today’s episode, we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.
    Audio
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    MAY 21, 2019
    eMarketer principal analyst and mobile authority Yory Wurmser discusses the implications of the US government’s restrictions on Huawei. What is the administration’s concern? How much will these measures affect Huawei’s business? And what might this mean for US companies?
    Article
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    MAY 20, 2019
    According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.
    Video
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    MAY 17, 2019
    eMarketer senior forecasting analyst Oscar Orozco compares our time spent numbers on messaging and social network apps, and shares what activity is the likely influencer for growth. Watch now.
    Article
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    MAY 17, 2019
    In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
    Audio
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    MAY 17, 2019
    On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?
    Article
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    MAY 16, 2019
    Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.
    Audio
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    MAY 16, 2019
    eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?
    Article
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    MAY 16, 2019
    While many shoppers still pay with cash, mobile payment utilization continues to increase. To keep adoption rates on the rise, however, better improvements to visibility, quality, connection and usage instructions will need to be implemented.
    Video
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    MAY 16, 2019
    eMarketer senior forecasting analyst Oscar Orozco shares our latest time spent numbers for tablets and why once-popular tablet activities like video viewing and shopping are becoming preferred elsewhere. Watch now.