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    Article
     | 
    JAN 12, 2019
    Walmart is doubling down on its digital grocery efforts with a splashy new campaign promoting Walmart Grocery Pickup, its click-and-collect service.
    Article
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    JAN 14, 2019
    The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.
    Audio
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    JAN 11, 2019
    In the latest episode of "Behind the Numbers," mobile analyst Rahul Chadha breaks down eMarketer's latest estimates for the booming mobile video advertising market, and digs into the underlying drivers.
    Audio
     | 
    JAN 15, 2019
    In the latest episode of eMarketer's "Behind the Numbers," analyst Debra Aho Williamson highlights some of her predictions for social media in 2019. What's in store for Facebook? What pitfalls must Instagram avoid? Will the stories format continue to win over users?
    Audio
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    JAN 13, 2019
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.
    Article
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    JAN 16, 2019
    Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
    Article
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    JAN 17, 2019
    Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
    Article
     | 
    JAN 15, 2019
    Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector
    Article
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    JAN 16, 2019
    Consumers, especially younger ones, are thinking harder about issues like ecological impact and labor practices when making purchases.
    Audio
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    JAN 17, 2019
    As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.
    Article
     | 
    JAN 17, 2019
    Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
    Article
     | 
    DEC 10, 2018
    While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.
    Article
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    JAN 3, 2019
    Customer service can make or break a company's reputation. It's also a leading reason why consumers choose to abandon a retailer and take their money elsewhere.
    Article
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    JAN 4, 2019
    The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
    Audio
     | 
    JAN 7, 2019
    In the latest episode of "Behind the Numbers," eMarketer's Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market's key drivers.
    Article
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    JAN 2, 2019
    In our new report, "Ten Key Digital Trends for 2019," we predict some hard times for Facebook—but not so hard that the Facebook-plus-Google duopoly will loosen its grip on digital ad revenues.
    Article
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    JAN 2, 2019
    The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.
    Article
     | 
    JAN 8, 2019
    With spend on marketing technology increasing, many marketers are investing more dollars into data management products.
    Audio
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    JAN 8, 2019
    eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we're talking about Super Bowl ads, Nielsen and Google's new cross-device measurement deal, and 5G smartphones.
    Audio
     | 
    JAN 10, 2019
    It’s awards season in Hollywood, but one of the frontrunners for best picture almost didn’t get a theatrical run at all. In the latest episode of eMarketer’s “Behind the Numbers” podcast, we talk with Principal Analyst Paul Verna about how movies will be watched in the future.
    Article
     | 
    DEC 12, 2018
    Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.
    Audio
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    JAN 22, 2019
    In the latest episode of "Behind the Numbers," Debra Aho Williamson, principal analyst at eMarketer, discusses the underlying reasons internet users pick different social networks, and how Snapchat fits in, both in the US and worldwide.
    Audio
     | 
    JAN 20, 2019
    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about YouTube and others' efforts to remove content from their platforms, one city's attempt to make tech disruptors play by the rules, and new and improved robot voices.
    Audio
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    JAN 19, 2019
    "Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.