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Date
Chart
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OCT 1, 2018
US Millennial vs. Baby Boomer Internet Users Who Own a Tablet, 2015-2018 (% of respondents in each group)
Source: CivicScience
Chart
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AUG 1, 2018
US Baby Boomer Social Network Users, by Platform, 2018 (millions)
Source: eMarketer
Chart
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APR 16, 2018
Select Expenditures of US Younger Baby Boomer* vs. Total Households, June 2017
Source: US Department of Labor Bureau of Labor Statistics
Chart
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FEB 1, 2018
Devices Owned by US Baby Boomer/Senior Internet Users, by Age, Nov 2017 (% of respondents in each group)
Source: AARP
Chart
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FEB 1, 2018
Smartphone Activities Conducted by US Baby Boomer/Senior Smartphone Owners, by Age, Nov 2017 (% of respondents in each group)
Source: AARP
Forecasts
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DEC 1, 2018
Digital Shoppers & Buyers, US
Source: eMarketer
Forecasts
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DEC 1, 2018
Voice Assistant Users, US
Source: eMarketer
Forecasts
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NOV 1, 2018
Social Network Users, US
Source: eMarketer
Forecasts
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NOV 1, 2018
Wearable Users, US
Source: eMarketer
Forecasts
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NOV 1, 2018
Digital Video Viewers, US
Source: eMarketer
Forecasts
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NOV 1, 2018
Snapchat, US
Source: eMarketer
Forecasts
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NOV 1, 2018
Instagram, US
Source: eMarketer
Forecasts
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OCT 1, 2018
Smartphone Users, US
Source: eMarketer
Forecasts
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OCT 1, 2018
Internet Users, US
Source: eMarketer
Forecasts
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OCT 1, 2018
Tablet Users, US
Source: eMarketer
Forecasts
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OCT 1, 2018
Mobile Phone Users, US
Source: eMarketer
Forecasts
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OCT 1, 2018
Mobile Internet Users, US
Source: eMarketer
Forecasts
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OCT 1, 2018
Simultaneous Media Users, US
Source: eMarketer
Forecasts
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SEP 1, 2018
Time Spent with TV, US
Source: eMarketer
Forecasts
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SEP 1, 2018
Pinterest, US
Source: eMarketer
Forecasts
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SEP 1, 2018
Twitter, US
Source: eMarketer
Forecasts
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SEP 1, 2018
Facebook, US
Source: eMarketer
Forecasts
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SEP 1, 2018
TV Viewers, US
Source: eMarketer
Forecasts
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AUG 1, 2018
Ad Blocking Users, US
Source: eMarketer
Chart
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DEC 1, 2018
US Smartphone Voice Assistant Users, by Generation, 2019 (% of population)
Source: eMarketer
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