Context: Total; Send or receive IMs or emails; Get directions or traffic info; Download or purchase an app; Visit websites or surf the internet; Get news and other info; Access a social network; Use a voice activated assistant; Play a game; Compare discounts and deals; Make a purchase

Context: Total; Smartphone; Laptop; Desktop; Tablet; Feature phone; Ereader; Wearables; Home assistant

Context: VR; Currently own eg Oculus Rift Google Cardboard; Dont own but have used in the past months; Dont own but have used more than months ago; Heard of but never used; Never heard of until now; AR; Have used a device with AR eg Google Glass; Have used apps with AR eg Pokémon Go Facebook Camera Effects; Have heard of but never tried it; Never heard of it until now

Context: Facebook; Pinterest; Twitter; Instagram; Snapchat

Context: Social network users of population; Platforms used of social network users; Facebook; Pinterest; Twitter; Snapchat; Tumblr

Context: Total; Send or receive IMs or emails; Get directions or traffic info; Get news and other info; Visit websites or surf the internet; Access a social networking site; Download or purchase an app; Play a game; Comparative shop for discounts and deals; Make a purchase; Get health and fitness info; Watch videos or shows; Perform banking or financial transactions; Post your own reviews ratings or comments online

Context: Total; Laptop; Smartphone; Desktop; Tablet; Ereader

Context: Gender; Female; Male; Age; Total

Context: Banks; Hotels; Digital retail; Insurance; Mobile network providers; Offline retail

Context: Total

Context: 25-34; 35-44; 45-54

Context: 55-64; Total; Netflix; Live when the show airs on network TV; YouTube; Amazon Prime Video; DVD rented or purchased; Recorded via a DVR; Hulu; Roku; Apple TV; Android TV; Sony PlayStation Vue; na

Context: Total; Live chat; Email; Phone; Website inquiry; Social media; Other

Context: Very important; Important; Somewhat important; Not very important; Not at all important; Total

Context: Total

Context: Total

Context: Very reliable; Mostly reliable; Somewhat reliable; Not reliable; Dont use product reviews; Total

Context: Always; Often; Sometimes; Rarely; Never; Total

Context: Total; Deliver to home; Buy online pick up in store; Ship to store; Deliver to work; Curbside pickup; Deliver to locker; Other

Context: Total; Credit card Visa MasterCard Discover etc; Debit card; PayPal; Gift certificate; Retailer app eg Starbucks; Apple Pay; Cash on delivery; Bank or wire transfer; Bank app; Venmo; Google Wallet; Samsung Pay; MasterPass; Android Pay; Other electronic wallet; Other; Dont know

Context: Total; Dry food goods; Candy prepackaged cookies snack foods; Soft drinks nonalcoholic beverages; Fresh fruit vegetables; Frozen foods; Fresh meat poultry; Eggs or dairy; Baked goods; Perishable prepared foods; Alcoholic beverages; Fresh fish seafood; Ice; None of these

Context: Total; Clothing footwear or personal accessories; Personal care hygiene products; Medicine vitamins minerals or supplements; Cosmetics fragrances; Food beverages; Home furniture furnishings or accessories; Toys games; Consumer electronics; Household cleaning supplies; Tableware kitchenware cookware or glassware; Household paper plastic products; Home lawn garden goods; Tobacco products or smoking accessories; None of these

Context: Total; Purchased a product on Amazoncom or Amazon app using Amazon Prime; Researched a product digitally before purchasing in store; Purchased via an online marketplace eg Amazon independent sellers Etsy Wish; Purchased via a smartphone; Purchased a product through a retailers rewards program eg Amazon Prime Sephora Ulta; Purchased digitally and picked up in store; Looked at a product in store before purchasing it digitally; Purchased a travel product service eg airline tickets hotel rental car; Heard about a product via social media then purchased it; Used a shared economy service eg Airbnb Lyft Uber; Purchased from a website based outside of the US; Received a subscription box eg Blue Apron Birchbox ipsy Stitch Fix; Bought using smart speaker eg Amazon Echo Google Home; None of these

Context: Total

Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total

Context: Total; Google Assistant; Apple Siri; Amazon Alexa; Microsoft Cortana; Other; Havent used voice assistants to shop

Context: Find out about new products from digital ads; Often purchase something after seeing it advertised online; More likely to buy a product if someone I follow mentions it online; Gender; Female; Male; Age; 18-24; 25-34; 35-44; 45-54; Total

Context: Age; Income level; K; K K; Total

Context: Options that offer benefits beyond basic nutrition; Natural organic solutions; Online ordering for home delivery; Online ordering for in store pickup; Age; Income level; K; K K; Total

Context: Age; Income level; K; K K; Total

Context: Buy private label options; Try new lower priced brands; Visit multiple retailers; Download coupons from a retailer manufacturer website; Compare prices on area retailers websites; Age; Income level; K; K K; Total

Context: Netflix; 18-24; 25-34; 35-44; 45-54; All; ITV Hub formerly ITV Player; BBC iPlayer; Sky Go; Total

Context: Total

Context: Total

Context: Total; Email; Live chat; Phone; Website inquiry; Social media; Other

Context: Very important; Important; Somewhat important; Not very important; Not at all important; Total

Context: Total

Context: Total

Context: Very reliable; Mostly reliable; Somewhat reliable; Not reliable; Dont use product reviews; Total

Context: Always; Often; Sometimes; Rarely; Never; Total

Context: Total; Deliver to home; Buy online pick up in store; Ship to store; Deliver to work; Curbside pickup; Deliver to locker; Other