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North America (42)
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51 Results
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Type:
Interview
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    Publication Date: 6/11/2018
    Name: Greg Portell
    Title: Lead Partner, Consumer Industries and Retail Practice
    Company: A.T. Kearney
    Topics: Personalization; Customer Experience
    Geographies: United States
    Industries: Retail; Consumer Products (CPG)
    Context: What are people's expectations beyond the screen?
    Publication Date: 10/13/2017
    Source: eMarketer
    Name: Neil Tenzer
    Title: Vice President, Corporate Strategy and Customer Insights
    Company: Abercrombie & Fitch
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: United States
    Industries: Retail; Apparel & Accessories
    Context: Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch, explains why store closures aren't a death sentence for retail brands.
    Publication Date: 4/17/2017
    Source: eMarketer
    Name: Joe Ayotte
    Title: Head of UX
    Company: Drizly
    Topics: Customer Experience; Shipping & Delivery
    Geographies: United States
    Industries: Food & Beverage
    Context: Joe Ayotte, head of UX at alcohol delivery service Drizly, talks about what the company is doing to better understand its customers and how to improve their beverage-buying experience.
    Publication Date: 5/3/2017
    Source: eMarketer
    Name: Dave Haucke
    Title: Program Director, Product Strategy, Watson Marketing
    Company: IBM
    Topics: Customer Experience; Marketing Tactics; Big Data
    Geographies: Worldwide
    Context: Dave Haucke, program director of product strategy at IBM Watson Marketing, says digital transformation is about marketers delivering seamless customer experiences. The problem is that some companies are more prepared than others.
    Publication Date: 4/19/2017
    Source: eMarketer
    Name: Alice Milligan
    Title: Chief Customer and Digital Experience Officer, Citi Global Cards
    Company: Citi
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Financial Services
    Context: Alice Milligan, chief customer and digital experience officer at Citi Global Cards, explains how the financial services firm is working to improve experiences to meet customers’ always-on expectations.
    Publication Date: 4/14/2017
    Source: eMarketer
    Name: Bruce Millard
    Title: Vice President, Digital and Customer Innovation
    Company: Safelite AutoGlass
    Topics: Customer Experience
    Geographies: United States
    Industries: Automotive
    Context: Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, talks about what the company is doing to continuously improve the experiences of its customers, especially across channels.
    Publication Date: 6/11/2018
    Name: James Ho
    Title: Vice President, Product Development
    Company: Hollar
    Topics: Mobile Apps; Mobile Internet
    Geographies: United States
    Context: What ecommerce platform Hollar learned from its instant app rollout
    Publication Date: 10/29/2018
    Name: Kevin Williams
    Title: Senior Vice President, Customer Success
    Company: Act-On
    Topics: B2B Marketing; Loyalty Programs; Customer Experience
    Geographies: United States; Worldwide
    Context: Finding the sweet spot between new and loyal customers
    Publication Date: 10/31/2018
    Name: Daniel Knijnik, Andrea Omodei
    Title: Co-Founder and CEO, Head of Digital and Ecommerce
    Company: Quartile, Alfaparf Group
    Topics: Digital Retail Practices; Brand Marketing; Customer Experience; Digital Shoppers & Buyers
    Geographies: Worldwide; United States; Italy
    Context: Prime is a game changer for global ecommerce
    Publication Date: 10/29/2018
    Name: Irvin Gray
    Title: Head of Marketing
    Company: Chargifi
    Topics: Loyalty Programs; B2B Marketing; Customer Experience
    Geographies: United States; Worldwide
    Context: Start early, grow faster
    Publication Date: 8/9/2018
    Name: Mike Sands
    Title: Co-Founder and CEO
    Company: Signal
    Topics: Search Marketing; Customer Experience; Retail Ecommerce Sales; Marketing Technology; Multichannel Marketing; Personalization; Big Data
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: And if you can't beat 'em, join 'em
    Publication Date: 8/9/2018
    Name: Ian Dahlman
    Title: Vice President, Search and Analytics
    Company: gyro
    Topics: B2B Marketing; Personalization; Customer Experience; Marketing Technology; Big Data
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Hint: It's all in the data
    Publication Date: 8/9/2018
    Name: Wes MacLaggan
    Title: Senior Vice President, Marketing
    Company: Marin Software
    Topics: Search Marketing; Customer Experience; Big Data; Multichannel Marketing; Marketing Technology; Personalization
    Geographies: United States; United Kingdom
    Industries: Marketing Management Trends
    Context: Why it's worth the time and effort
    Publication Date: 7/24/2018
    Name: Guy Cierzan
    Title: Executive Vice President and Managing Director
    Company: ICF Olson
    Topics: Loyalty Programs; Customer Experience; Personalization
    Geographies: United States
    Context: The key to the modern loyalty program
    Publication Date: 7/24/2018
    Name: Michela Baxter
    Title: Senior Director, Loyalty
    Company: HelloWorld
    Topics: Loyalty Programs; Personalization; Customer Experience
    Geographies: Worldwide
    Context: How to create stronger connections with loyalty members
    Publication Date: 6/25/2018
    Name: Preston So
    Title: Director, Research and Innovation
    Company: Acquia Labs
    Topics: Smart Speakers & Voice Assistants; Customer Experience
    Geographies: United States
    Context: How the state of Georgia talks to residents through voice
    Publication Date: 6/11/2018
    Name: Amy Vener
    Title: Retail Vertical Strategy Lead
    Company: Pinterest
    Topics: Customer Experience; Digital Shoppers & Buyers
    Geographies: United States
    Context: Pinterest's tools take consumers from inspiration to action
    Publication Date: 6/11/2018
    Name: Aubrie Pagano
    Title: Co-Founder and CEO
    Company: Bow & Drape
    Topics: Personalization; Customer Experience
    Geographies: United States
    Industries: Retail
    Context: How custom clothier Bow & Drape figures out what people want
    Publication Date: 1/30/2018
    Name: David Jonker
    Title: Vice President, Thought Leadership Marketing
    Company: SAP
    Topics: Content Marketing; B2B Marketing; Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Every customer gets a tailored experience
    Publication Date: 5/23/2018
    Name: Glen Hartman
    Title: Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
    Company: Accenture Interactive
    Topics: Customer Experience; Digital Advertising
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Lessons learned by one telecom giant
    Publication Date: 5/21/2018
    Name: Randi Cohen
    Title: Head of Analytics, North America
    Company: Neo@Ogilvy
    Topics: Customer Experience; Big Data
    Geographies: United States; Worldwide
    Context: First steps to better customer relationships
    Publication Date: 5/21/2018
    Name: Laurence Blanchard, Chris Chobanian
    Title: Group Strategy Director, Senior Director, Digital Analytics
    Company: 360i, 360i
    Topics: Loyalty Programs; Customer Experience; Brand Marketing
    Geographies: United States; Worldwide
    Context: Staying focused on long-term goals
    Publication Date: 5/18/2018
    Name: Ikechi Okoronkwo
    Title: Director, Marketing Sciences
    Company: Mindshare North America
    Topics: Customer Experience; Big Data
    Geographies: United States; Worldwide
    Context: Mindshare explains the measurement framework
    Publication Date: 5/17/2018
    Name: Jennifer Zeszut
    Title: Co-Founder and Chief Customer Officer
    Company: Beckon
    Topics: Customer Experience; Big Data
    Geographies: United States; Worldwide
    Context: 'It helps you build your ROI'
    Publication Date: 5/17/2018
    Name: Ashwin Navin
    Title: Co-Founder and CEO
    Company: Samba TV
    Topics: Customer Experience; Big Data; Geolocation
    Geographies: United States; Worldwide
    Context: And why it's so important
    Publication Date: 5/17/2018
    Name: Lisa Henderson
    Title: Managing Director and Chief Client Officer
    Company: Epsilon
    Topics: Customer Experience; Loyalty Programs
    Geographies: United States
    Context: Looking across CPG, pharma and B2B
    Publication Date: 5/17/2018
    Name: Nathalie Choy
    Title: National Manager, Digital, Social and CRM Marketing
    Company: Kia Motors America
    Topics: Customer Experience; Big Data; Personalization
    Geographies: United States
    Context: It's challenging, but rewarding
    Publication Date: 2/16/2018
    Name: Elyse Burack
    Title: Marketing Director
    Company: Boxed
    Topics: Brand Marketing; Customer Experience; Social Media Marketing
    Geographies: United States
    Context: It’s not all about advertising
    Publication Date: 2/7/2018
    Name: Rolf Olsen
    Title: Chief Data Officer
    Company: Mindshare North America
    Topics: Customer Experience; Performance Benchmarks; Multichannel Marketing
    Geographies: United States
    Context: Don’t treat everyone the same
    Publication Date: 1/9/2018
    Source: eMarketer
    Name: Omer Golan
    Title: Founder and CEO
    Company: Outernets
    Topics: Customer Experience; Traditional Media Advertising; Personalization; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Retail
    Context: Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
    Publication Date: 7/13/2017
    Source: eMarketer
    Name: Matt Sueoka
    Title: Vice President, Digital Partnerships and Development
    Company: American Express
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Context: Matt Sueoka, vice president of digital partnerships and development at American Express, discusses how receptive the company’s customers have been to its Messenger bot, and how brands can guide users through the bot experience.
    Publication Date: 10/13/2017
    Source: eMarketer
    Name: Wayne Townsend, President, Technology, Epsilon
    Title: Justin Unger, Director, Digital Marketing and Innovation, Dunkin’ Brands
    Topics: Customer Experience; Loyalty Programs; Personalization
    Geographies: United States
    Industries: Restaurants & Dining
    Context: Justin Unger, director of digital marketing and innovation at Dunkin' Brands, and Wayne Townsend, president of technology at Epsilon, discuss the building blocks of a successful, modern loyalty program.
    Publication Date: 6/2/2017
    Source: eMarketer
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
    Publication Date: 5/19/2017
    Source: eMarketer
    Name: Nick Holt
    Title: Creative Director
    Company: Sprint Prepaid Group
    Geographies: United States
    Industries: Retail; Telecom
    Context: Nick Holt, creative director at Sprint Prepaid Group, tells eMarketer about every facet of its "Next Generation" Boost Mobile stores that come together to create a better customer experience.
    Publication Date: 5/2/2017
    Source: eMarketer
    Name: Robin Monniere
    Title: Vice President, Brand Development and Customer Experience
    Company: Intact Insurance
    Topics: Local Advertising; TV Advertising
    Geographies: Canada
    Industries: Insurance
    Context: Intact Insurance's Robin Monniere, vice president of brand development and customer experience, and Sylvain Marcoux, director of product marketing for the Quebec region, discuss the most effective channels for targeting French Canadian audiences.
    Publication Date: 9/8/2017
    Source: eMarketer
    Name: Noriyuki Matsuda
    Title: Founder and CEO
    Company: Sourcenext
    Topics: Consumer Behavior; Customer Experience
    Geographies: Japan
    Context: Noriyuki Matsuda, founder and CEO of Sourcenext, discusses what brands often overlook when they enter Japan.
    Publication Date: 4/17/2017
    Source: eMarketer
    Name: Mark Weinstein
    Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
    Company: Hilton Worldwide
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
    Publication Date: 8/21/2017
    Source: eMarketer
    Name: Sean Flaherty
    Title: Senior Director, Global Retail Strategy
    Company: UPS
    Topics: Holiday & Seasonal Shopping; Customer Experience; Shipping & Delivery
    Geographies: United States
    Industries: Retail
    Context: Sean Flaherty, senior director for global retail strategy at UPS, explains how retailers can perfect their fulfillment strategy so they're never at risk of losing a sale during the holiday season.
    Publication Date: 8/15/2017
    Source: eMarketer
    Name: Curtis Tingle
    Title: CMO
    Company: Valassis
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: United States
    Industries: Retail
    Context: Curtis Tingle, CMO at Valassis, discusses how retailers can be there for consumers at the moment they’re ready to buy.
    Publication Date: 7/28/2017
    Source: eMarketer
    Name: Jeff Malmad
    Title: Managing Director, Head of Life+
    Company: Mindshare North America
    Topics: Digital Retail Practices; Customer Experience; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Retail
    Context: Jeff Malmad, managing director and head of Life+ at Mindshare North America, explains what chatbots can and cannot do for retailers.
    Publication Date: 6/30/2017
    Source: eMarketer
    Name: Narayan Iyengar
    Title: Senior Vice President, Digital Marketing and Ecommerce
    Company: Albertsons
    Topics: Customer Experience; Mobile Coupons; Personalization
    Geographies: United States
    Industries: Retail; Groceries
    Context: Narayan Iyengar, senior vice president of digital marketing and ecommerce at Albertsons, and Mir Aamir, president and COO of Quotient Technology, its technology partner, discuss the importance of digital personalization in the grocery sector—even though the vast majority of sales still happen in-store.
    Publication Date: 6/12/2017
    Source: eMarketer
    Name: Aaron Magness
    Title: CMO
    Company: Betabrand
    Topics: Digital Retail Practices; Customer Experience; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Apparel & Accessories
    Context: Aaron Magness, CMO of crowdsourced apparel company Betabrand, discusses the pros and cons of using chatbots in the fashion industry.
    Publication Date: 6/9/2017
    Source: eMarketer
    Name: Dave King
    Title: CTO
    Company: Madison Reed
    Topics: Digital Retail Practices; Customer Experience; Mobile Messaging; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Madison Reed’s CTO Dave King and CMO Heidi Dorosin discuss the features that make its chatbot experience comparable to other shopping channels, including the store.
    Publication Date: 5/31/2017
    Source: eMarketer
    Name: Shawn Coombs
    Title: Senior Director, Product Management for Platforms
    Company: The Home Depot
    Topics: Digital Retail Practices; Customer Experience
    Geographies: United States
    Industries: Retail
    Context: Shawn Coombs, The Home Depot's senior director of product management for platforms, discusses how the retailer decides what visual tools to invest in.
    Publication Date: 5/30/2017
    Source: eMarketer
    Name: Gaurav Sethi
    Title: Co-Founder and Business Development Lead
    Company: Outward
    Topics: Digital Retail Practices; Customer Experience
    Geographies: United States
    Context: Gaurav Sethi, co-founder and business development lead of product visualization technology provider Outward, talks about the interactive visual tool the company helped create for PBteen to boost time spent on product pages.
    Publication Date: 5/3/2017
    Source: eMarketer
    Name: Tom Puthiyamadam
    Title: Global Digital Services Leader
    Company: PricewaterhouseCoopers
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Marketing Management Trends
    Context: Tom Puthiyamadam, global digital services leader at multinational professional services company PricewaterhouseCoopers, talks about the components of a successful digital transformation strategy.
    Publication Date: 5/3/2017
    Source: eMarketer
    Name: Grégoire Baret
    Title: General Manger, Omnichannel Experience
    Company: The Aldo Group
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: Canada
    Industries: Apparel & Accessories
    Context: Grégoire Baret, Aldo’s general manger of omnichannel experience, talks about making the retail brand more inclusive on a global and local scale.
    Publication Date: 4/28/2017
    Source: eMarketer
    Name: Anand Eswaran
    Title: Corporate Vice President, Microsoft Services and Microsoft Digital
    Company: Microsoft
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Digital Banking; Marketing Management Trends
    Context: Anand Eswaran, vice president of Microsoft Services and Microsoft Digital, is at the forefront of digital transformation. He talks about the four pillars every organization needs to think about to have a successful transformation.
    Publication Date: 4/14/2017
    Source: eMarketer
    Name: Grégoire Baret
    Title: General Manager, Omnichannel Experience
    Company: The Aldo Group
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: North America
    Context: Grégoire Baret, general manager of omnichannel experience at shoe retailer The Aldo Group, discusses recent improvements to the ecommerce—and in-store—shopping experience at the brand.
    Publication Date: 3/28/2017
    Source: eMarketer
    Name: David Doctorow
    Title: Head of Global Growth
    Company: eBay
    Topics: Digital Retail Practices; Customer Experience; Personalization
    Geographies: United States
    Context: David Doctorow, eBay's head of global growth, talks about the work the company is doing this year to be highly relevant to customers across every channel.