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    Publication Date: 6/14/2018
    Topics: Customer Experience; Personalization; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.
    Publication Date: 4/25/2017
    Source: eMarketer
    Topics: Customer Experience
    Geographies: Worldwide
    Context: The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But for most brands, that reality remains distant.
    Publication Date: 4/4/2017
    Source: eMarketer
    Topics: Personalization
    Geographies: United States
    Industries: Retail
    Context: Faced with the need to improve the customer experience and increase margins, retailers are rapidly implementing personalization strategies. This report looks at the latest trends and obstacles retailers face.
    Publication Date: 10/1/2018
    Topics: Virtual & Augmented Reality; Artificial Intelligence (AI); Digital Advertising; Marketing Technology; Wearables
    Geographies: United States; Worldwide
    Industries: Technology
    Context: While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.
    Publication Date: 10/30/2018
    Topics: B2B Marketing; B2B Sales; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 7/24/2018
    Topics: Loyalty Programs; Personalization; Customer Experience
    Geographies: United States
    Context: Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.
    Publication Date: 5/22/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Personalization; Big Data; Marketing Measurement Surveys; Brand Marketing; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
    Publication Date: 2/8/2018
    Source: eMarketer
    Topics: Customer Experience; Targeting; Multichannel Marketing; Big Data; Marketing Technology; Personalization; Marketing Measurement Surveys
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
    Publication Date: 11/9/2017
    Source: eMarketer
    Topics: Consumer Behavior; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Industries: Retail
    Context: Retail ecommerce sales of furniture and home furnishings are growing, getting a boost as millennials come of age.
    Publication Date: 10/16/2017
    Source: eMarketer
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Industries: Technology
    Context: Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.
    Publication Date: 8/14/2017
    Source: eMarketer
    Topics: Customer Experience; Multichannel Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.
    Publication Date: 6/27/2017
    Source: eMarketer
    Topics: Internet of Things (IoT)
    Geographies: Worldwide; United States
    Industries: Automotive
    Context: The internet of things (IoT) is playing an increasingly important role in people’s everyday lives. This series of “smart spaces” reports examines how connected devices, appliances, sensors and networks are being used in homes, cities and cars.
    Publication Date: 6/20/2017
    Source: eMarketer
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Automotive
    Context: Connected and smart cars, powered by digital technology and artificial intelligence, are changing the way people think about transportation. They also have important implications for marketers.
    Publication Date: 5/31/2017
    Source: eMarketer
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.
    Publication Date: 5/11/2017
    Source: eMarketer
    Topics: Customer Experience; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Demographics: C-Level Executives
    Context: This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.
    Publication Date: 5/8/2017
    Source: eMarketer
    Topics: Marketing Technology; Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Technology
    Context: Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.
    Publication Date: 4/5/2017
    Source: eMarketer
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Retail; Groceries
    Context: Changing behaviors among consumers, grocery retailers and brands are spurring growth in the online grocery sector.