FEB 26, 2019
Worldwide, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements, according to “Getting Media Right 2018,” a global survey from Kantar.
APR 11, 2019
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about March Madness and the NCAA men’s and women’s basketball tournaments. He explains who's watching, how they're watching, and how much advertisers are dropping on the Final Four event.
APR 14, 2019
Gaming has gone mainstream, with 86% of internet users worldwide noting they have gamed on at least one device within the past month, and that figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.