Consumers use these apps in-store, and retailers can use geolocation data to offer exclusive deals and information. The best approach will come from “layering some of those activations together to see the behavior that it inspires,” said Marzano. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

But out-of-home lacks any virtual cues, instead incorporating geolocation and environmental data, and audio would need other biometric indicators altogether. The MRC is starting to tackle standards, having mentioned attention in its outcomes-based measurement project.

It can include any information on one’s race or ethnicity, religion, health, sexual orientation, precise geolocation, and genetic or biometric data. In some jurisdictions, all children’s data is considered sensitive. What are some of the ways that personal data is protected? Notice and choice.

Precise geolocation data is categorized as sensitive personal data under several state laws. Its use in OOH measurement may not be sustainable, and advertisers may need adjust their expectations for reporting granularity. So what’s an advertiser to do? Challenge your partners to give you the same reporting you get in digital.

“Whenever ‘opted-in’ is casually thrown in next to ‘geolocation data,’ my eyes narrow,” said our analyst Evelyn Mitchell-Wolf. “Advertisers should always be asking tough privacy questions where retargeting is involved.”. Plus, there’s the question of audience: Movie theaters are struggling as people continue the pandemic behavior of watching movies in their homes.

Vertical information can distinguish which floor of a mall someone is in or a precise geolocation in areas with tall buildings or steep landscapes. Location companies are also addressing a related problem: indoor location tracking. GPS signals are highly imprecise indoors, but other signals have started to fill in the gap. 5G brings better accuracy, but most of the advantages go to telecom companies.

Some of these techniques include geolocation, to confirm a person is accessing their accounts from a known location, and behavioral biometrics, like analyzing a consumer’s typing speed. Artificial intelligence (AI) and machine learning (ML) technologies can be used to analyze large amounts of data to identify patterns and unusual activity.

The news: As most carriers have transitioned to 4G LTE networks and more recently 5G connectivity, 3G networks are shutting down in the US to make it easier to roll out newer standards. 3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging, per Tech Xplore.

The Alexa settlement still needs approval from a federal court but will require Amazon to delete inactive child accounts, voice recordings, and geolocation information. Amazon also will not be allowed to use the data for its algorithms or to feed its targeted advertising systems.

But TikTok’s highly targeted content will make geolocation features especially effective. Snapchat launched “Snap Maps” in 2017, allowing users to view a heatmap of users across the world and public stories posted by specific location. Snap Maps also has a search function that shows nearby locations that are popular with friends or with users in general.

It calls for especially strict rules in regards to sensitive data like geolocation and health information, particularly reproductive health. The new principles come days after the Federal Trade Commission (FTC) sued ad tech firm Kochava for selling advertising data that could be used to determine individuals’ location, shopping practices, and health decisions.

Similar features might catch on, including tools that find peers using their geolocation (popular among UK neobanks). Repeat transactions. The Canadian Imperial Bank of Commerce (CIBC) recently enabled customers to set up recurring and future-dated payments via mobile. This targets the 20% of total e-Transfers that are recurring, per CIBC.

Bing’s new chatbot, unveiled just weeks after Microsoft invested a reported $10 billion in ChatGPT owner OpenAI, will leverage a more powerful model dubbed Prometheus (neither party is referring to this as the long-awaited GPT-4), which will improve the relevancy of answers, deliver faster search results, and factor geolocation into query responses.

Most tests have been for sentry duty, where they can patrol GPS waypoints and inspect trains at railyards. The Ghost Robotics Vision 60 is a competitor of the more popular Boston Dynamics Spot robot, and Vision 60 units look very similar. Boston Dynamics was purchased by Hyundai last year and is now focused on developing “walking vehicles.”.

Similarly, Gap Inc. has launched GPS Platform Services, which offers fulfillment and reverse logistics services. Search for a solution: Reducing returns rates is a top priority for 83% of retailers but a majority (69%) don’t have a good understanding of the root cause of their returns, per Appriss Retail.

Wayfinding uses GPS to situate patients on their location and provides turn-by-turn directions to a doctor’s office, parking space, or home. The app also helps patients find the closest urgent care center and emergency department. For context, hospitals such as Cedars Sinai and UnityPoint Health use Well’s secure messaging tools, including texting, email, and phone.

Requests from law enforcement for personal data such as geolocation and search histories are nothing new—even when it comes to reproductive rights. 25% of requests Google received from US authorities in 2020 were for geofence data, per Wired.

An ATM locator that uses geolocation technology to help its peripatetic users. A new search tool that uses natural language processing—typing ahead or speaking—so customers can be understood if speaking casually. The stats:.

Redirect trust-building funds into features customers find most valuable, such as guaranteed fraud reimbursement and the option to disable the gathering of GPS data when mobile banking is not being used. Identify weak points in brand perception to brainstorm remedies.

Just don't give them the GPS coordinates of where we are, that's all. Oscar Orozco:. Very private guy. Marcus Johnson:. They would trash your house, Oscar. At the very least, they would protest outside. I would. I'd lead it. What do we have in store for you? Well, Story of the Week, we're talking about whether social media is dead. What's next? If it is gone, already.

Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.

TikTok users are required to hand over data including contacts, user content, and geolocation data. The social app counted this by stating it is actively taking steps to allay any such fears by storing UK users data in its European data centers and tightening data access controls. TikTok on the chopping block. Next up, another TikTok ban, this time in Canada.

Think about GPS and Uber. Suddenly knowing all the streets in London, like London cab drivers used to have to know, they used to have take a test called the Knowledge where they knew literally every street in London, that all of a sudden, and it was almost impossible test to pass, that almost all of a sudden has barely any value.