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North America (11)
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    Publication Date: 10/13/2017
    Source: eMarketer
    Name: Wayne Townsend, President, Technology, Epsilon
    Title: Justin Unger, Director, Digital Marketing and Innovation, Dunkin’ Brands
    Topics: Customer Experience; Loyalty Programs; Personalization
    Geographies: United States
    Industries: Restaurants & Dining
    Context: Justin Unger, director of digital marketing and innovation at Dunkin' Brands, and Wayne Townsend, president of technology at Epsilon, discuss the building blocks of a successful, modern loyalty program.
    Publication Date: 12/22/2016
    Source: eMarketer
    Name: Mary English
    Title: General Manager, Hong Kong
    Company: International Customer Loyalty Programmes (ICLP)
    Topics: Loyalty Programs
    Geographies: Hong Kong
    Context: Mary English, general manager for Hong Kong at loyalty agency International Customer Loyalty Programmes (ICLP), discusses how to effectively use big data to improve loyalty programs.
    Publication Date: 6/21/2018
    Name: Cooper Smith
    Title: Director, Amazon Research
    Company: Gartner L2
    Topics: Holiday & Seasonal Shopping; Loyalty Programs; Digital Advertising
    Geographies: Worldwide
    Industries: Retail
    Context: The event can be lucrative for brands—but the competition is fierce
    Publication Date: 5/21/2018
    Name: Laurence Blanchard, Chris Chobanian
    Title: Group Strategy Director, Senior Director, Digital Analytics
    Company: 360i, 360i
    Topics: Loyalty Programs; Customer Experience; Brand Marketing
    Geographies: United States; Worldwide
    Context: Staying focused on long-term goals
    Publication Date: 5/17/2018
    Name: Lisa Henderson
    Title: Managing Director and Chief Client Officer
    Company: Epsilon
    Topics: Customer Experience; Loyalty Programs
    Geographies: United States
    Context: Looking across CPG, pharma and B2B
    Publication Date: 4/17/2017
    Source: eMarketer
    Name: Mark Weinstein
    Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
    Company: Hilton Worldwide
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
    Publication Date: 1/18/2017
    Source: eMarketer
    Name: Seton Vermaak
    Title: Head of Strategy
    Company: SapientRazorfish, Hong Kong
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 6/15/2018
    Name: Steve Newcomb
    Title: Founder and CEO
    Company: Famous Industries
    Topics: Mobile Apps; Mobile Social Media; Mobile Internet
    Geographies: United States
    Context: Where consumers spend their time
    Publication Date: 10/13/2017
    Source: eMarketer
    Name: Neil Tenzer
    Title: Vice President, Corporate Strategy and Customer Insights
    Company: Abercrombie & Fitch
    Topics: Customer Experience; Omnichannel Retailing
    Geographies: United States
    Industries: Retail; Apparel & Accessories
    Context: Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch, explains why store closures aren't a death sentence for retail brands.
    Publication Date: 6/26/2017
    Source: eMarketer
    Name: Mark Pickett
    Title: Senior Director, Customer Analytics, Marketing Science and Marketing Technology
    Company: Staples Business Advantage
    Topics: B2B Marketing; Multichannel Marketing
    Geographies: United States
    Industries: Retail
    Context: Staples Business Advantage’s Mark Pickett tells eMarketer how Staples is building a more complete customer view that benefits both their B2C and B2B divisions.
    Publication Date: 6/5/2017
    Source: eMarketer
    Name: Davor Sutija
    Title: CEO
    Company: Thinfilm
    Topics: Digital Retail Practices; Omnichannel Retailing
    Geographies: Worldwide
    Industries: Retail
    Context: The store is the most challenging touchpoint to seamlessly incorporate into a brand’s omnichannel retail strategy. Davor Sutija, CEO of smart packaging company Thinfilm, discusses one solution to the problem.
    Publication Date: 3/1/2017
    Source: eMarketer
    Name: Tim Vu
    Title: Vice President, Digital Experience
    Company: Papa Murphy's
    Topics: Targeting; Marketing Technology
    Geographies: United States
    Industries: Food & Beverage
    Context: Tim Vu, vice president of digital experience at Papa Murphy's, and Amit Jain, CEO of digital marketing company Bridg, spoke with eMarketer about how they identified customers and brought them back into Papa Murphy's pizzerias.
    Publication Date: 2/16/2017
    Source: eMarketer
    Name: Jason Rose
    Title: Senior Vice President, Marketing
    Company: Gigya
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities.
    Publication Date: 1/13/2017
    Source: eMarketer
    Name: Nathan Gill
    Title: Vice President, Commerce Enablement and Global Innovation
    Company: Verifone
    Topics: Mobile Payments
    Geographies: United Kingdom
    Context: Nathan Gill, vice president of commerce enablement and global innovation at payment solutions provider Verifone, spoke with eMarketer about how consumers in the UK get more benefits from mobile payments than contactless cards.
    Publication Date: 3/26/2018
    Name: Doug Root
    Title: CEO
    Company: ALB Energy Solutions
    Topics: B2B Sales; B2B Marketing
    Geographies: United States
    Context: How ALB Energy Solutions gets repeat business
    Publication Date: 6/30/2017
    Source: eMarketer
    Name: Charm Bianchini
    Title: Senior Director, Enterprise Marketing
    Company: Marketo
    Topics: Lead Generation; B2B Marketing
    Geographies: United States
    Context: Marketo’s senior director of enterprise marketing, Charm Bianchini, explains how access to more data from events helps the company fine-tune its strategy and achieve a five times return on their investment.
    Publication Date: 1/26/2017
    Source: eMarketer
    Name: Jason Davis
    Title: Senior Brand Manager, Shopper Marketing
    Company: Kimberly-Clark
    Topics: Coupons; Social Media Marketing; Influencer Marketing
    Geographies: United States
    Context: Jason Davis, senior brand manager of shopper marketing at personal care-focused consumer packaged goods company Kimberly-Clark, tells eMarketer how the company chooses which influencers to work with, and how it is beginning to measure sales generated by influencer campaigns.
    Publication Date: 8/9/2017
    Source: eMarketer
    Name: Melissa Studzinski
    Title: Head of Customer Engagement and Loyalty
    Company: Rue La La
    Topics: Digital Advertising; Multichannel Marketing
    Geographies: United States
    Context: Melissa Studzinski, head of customer engagement and loyalty at Rue La La, describes the challenges of using multitouch attribution models.