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Type:
Interview
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    Publication Date: 7/24/2018
    Name: Guy Cierzan
    Title: Executive Vice President and Managing Director
    Company: ICF Olson
    Topics: Loyalty Programs; Customer Experience; Personalization
    Geographies: United States
    Context: The key to the modern loyalty program
    Publication Date: 10/13/2017
    Source: eMarketer
    Name: Wayne Townsend, President, Technology, Epsilon
    Title: Justin Unger, Director, Digital Marketing and Innovation, Dunkin’ Brands
    Topics: Customer Experience; Loyalty Programs; Personalization
    Geographies: United States
    Industries: Restaurants & Dining
    Context: Justin Unger, director of digital marketing and innovation at Dunkin' Brands, and Wayne Townsend, president of technology at Epsilon, discuss the building blocks of a successful, modern loyalty program.
    Publication Date: 8/10/2018
    Name: Paul Murray
    Title: Director, Digital Experience
    Company: Dunkin' Brands
    Topics: Mobile Payments; Loyalty Programs
    Geographies: United States
    Context: Plus, what's delaying mass adoption
    Publication Date: 8/10/2018
    Name: Danny Ackerman
    Title: Senior Director, Platform
    Company: Urban Airship
    Topics: Mobile Payments; Loyalty Programs
    Geographies: United States
    Context: How marketers can leverage them to connect with customers
    Publication Date: 6/21/2018
    Name: Cooper Smith
    Title: Director, Amazon Research
    Company: Gartner L2
    Topics: Holiday & Seasonal Shopping; Loyalty Programs; Digital Advertising
    Geographies: Worldwide
    Industries: Retail
    Context: The event can be lucrative for brands—but the competition is fierce
    Publication Date: 7/24/2018
    Name: Michela Baxter
    Title: Senior Director, Loyalty
    Company: HelloWorld
    Topics: Loyalty Programs; Personalization; Customer Experience
    Geographies: Worldwide
    Context: How to create stronger connections with loyalty members
    Publication Date: 5/21/2018
    Name: Laurence Blanchard, Chris Chobanian
    Title: Group Strategy Director, Senior Director, Digital Analytics
    Company: 360i, 360i
    Topics: Loyalty Programs; Customer Experience; Brand Marketing
    Geographies: United States; Worldwide
    Context: Staying focused on long-term goals
    Publication Date: 5/17/2018
    Name: Lisa Henderson
    Title: Managing Director and Chief Client Officer
    Company: Epsilon
    Topics: Customer Experience; Loyalty Programs
    Geographies: United States
    Context: Looking across CPG, pharma and B2B
    Publication Date: 4/17/2017
    Source: eMarketer
    Name: Mark Weinstein
    Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
    Company: Hilton Worldwide
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.