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Report
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    Publication Date: 5/22/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Personalization; Big Data; Marketing Measurement Surveys; Brand Marketing; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
    Publication Date: 1/23/2018
    Source: eMarketer
    Topics: Consumer Behavior; Retail Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: Consumers’ increasing use of digital platforms for grocery shopping is improving brands’ understanding of consumer behavior, leading to better ad personalization.
    Publication Date: 2/2/2017
    Source: eMarketer
    Topics: Mobile Coupons
    Geographies: United States
    Industries: Groceries
    Context: This StatPack provides a visual overview of mobile and digital coupon usage in the US, in particular usage among grocery shoppers.
    Publication Date: 1/23/2017
    Source: eMarketer
    Topics: Mobile Payments
    Geographies: United Kingdom
    Context: The mobile payment market in the UK has struggled to take off. But in an already competitive space, there are some promising signs. As consumers become more familiar with such services, uptake is likely to increase, particularly among the younger demographic.