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    Publication Date: 7/24/2018
    Topics: Loyalty Programs; Personalization; Customer Experience
    Geographies: United States
    Context: Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.
    Publication Date: 10/30/2018
    Topics: B2B Marketing; B2B Sales; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.
    Publication Date: 8/13/2018
    Topics: Mobile Payments; Loyalty Programs; Mobile Devices
    Geographies: United States; China
    Context: Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 5/22/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Personalization; Big Data; Marketing Measurement Surveys; Brand Marketing; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
    Publication Date: 1/23/2018
    Source: eMarketer
    Topics: Consumer Behavior; Retail Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: Consumers’ increasing use of digital platforms for grocery shopping is improving brands’ understanding of consumer behavior, leading to better ad personalization.