Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change.
Article
| Apr 1, 2024
On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.
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| Mar 18, 2024
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| Mar 12, 2024
Source: Pew Research Center
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| Feb 26, 2024
Source: Cox Mobile
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| Jan 24, 2024
Source: Qustodio
Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.
Article
| Oct 26, 2023
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| Nov 13, 2023
Source: Google; Kantar; Family Online Safety Institute (FOSI)
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| Nov 13, 2023
Source: Google; Kantar; Family Online Safety Institute (FOSI)
Banks’ marketing must align with the values of Gen Alpha—and their parents. Parents should be bank marketers’ primary audience since they control the purse strings. The majority (70%) of Gen Alpha parents are millennials, per a March 2023 Morning Consult report. Gen Alphas are sometimes called “mini millennials,” as their parents pass on key attitudes:. Openness.
Report
| Apr 16, 2024
They’re already influencing purchasing decisions—55% of parents with children under 4 say their kids asked for a specific product they saw online, according to a December 2022 survey by Morning Consult. That number increases among parents of children ages 5-7 (72%) and ages 8-9 (75%). Use this chart:. Prepare for marketing to Gen Alpha. Justify or adjust ad spend on YouTube. More like this:.
Article
| Mar 28, 2024
Teens were recruited through their parents who were part of the Knowledge Panel. The sample is representative of teens who live with parents by age, gender, race, ethnicity, household income, and other categories.
Article
| Mar 15, 2024
And both companies plus YouTube parent Alphabet have gutted or weakened their AI ethics oversight and content moderation teams in the past four years. That’s left banks largely flying solo when it comes to maintaining their brand safety on social media.
Article
| Apr 22, 2024
By comparison, almost half of baby boomers prefer investing in the stock market. 25% of Gen Zers say they aren’t confident in their financial skills, and over one in three said their parents set a bad financial example. However, 39% of Gen Zers prefer going to a family member for financial advice over a professional advisor, perhaps reflecting a trust factor.
Article
| Mar 15, 2024
Most of Gen Alpha’s parents are millennials. According to Morning Consult, 73% of Gen Alpha (ages 0 to 11) parents are millennials, and their attitudes toward child-rearing depart from those of previous generations. “If you want to know Gen Alpha, you have to know their parents,” said Joanna Piacenza, head of industry intelligence at Morning Consult.
Report
| Mar 26, 2024
Sundar Pichai, CEO of YouTube parent Google, was noticeably absent from the January 31 Senate hearing. Several executives who were present noted his absence, along with that of executives from other Big Tech firms like Apple.
Report
| Mar 8, 2024
Tablets offer more flexibility for children, freeing up other screens for parents and siblings, and providing entertainment on the go. Digital video is their top activity. A July 2023 SuperAwesome survey found that most US children determine what content they watch on their own, and that their needs are the primary factor behind whether a parent subscribes to a given OTT service.
Article
| Feb 16, 2024
The news: Generation X is the first group of US consumers facing retirement with less financial security than their parents and grandparents, per Fortune. Many have also done little to no retirement planning, demanding an intervention from their financial institutions (FIs).
Article
| Apr 19, 2024
The news: Google parent Alphabet is reportedly in discussions with its advisors to potentially acquire HubSpot, the marketing technology company that took in $2.17 billion last year. Alphabet has met with investment bankers to explore the feasibility of an offer and assess potential antitrust implications, according to sources cited by Reuters.
Article
| Apr 4, 2024
The percentage of 25- to 34-year-olds living with their parents has increased from 15.0% to 19.7% among men and 8.1% to 12.3% among women since 1990, per the US Census Bureau. Between the rising cost of living, student loan debt, and getting married later in life, many young adults are staying in their parents’ homes longer or returning after school.
Article
| Feb 5, 2024
Tailor the ad messaging and corresponding educational resources to resonate with specific subgroups of women, such as different generations and parents versus childless women. Then, make sure these ads are run on the channels most likely to resonate with each generation. Sources. Assurance IQ. Business Insider. Forbes. Global Financial Literacy Excellence Center (GFLEC). InsuranceNewsNet.
Report
| Mar 28, 2024
The response strategy includes forging partnerships, such as those between OpenAI and publishers like The Associated Press and our parent, Axel Springer, and taking legal action to protect intellectual property, as demonstrated by The New York Times.
Article
| Mar 15, 2024
The percentage of 25- to 34-year-olds living with their parents has increased from 15.0% to 19.7% among men and 8.1% to 12.3% among women since 1990, per the US Census Bureau. Between the rising cost of living, student loan debt, and getting married later in life, many young adults are staying in their parents’ homes longer or returning after school.
Report
| Jan 31, 2024
Rather than advertising a product like baby food to a presumed audience of adults aged 18 to 49, platforms can leverage retailer data to make sure they’re reaching parents. Retail media needs CTV’s reach. Ads on retailer websites are powerful bottom-of-funnel tools, encouraging shoppers to buy certain products when they’re ready to make a purchase.
Article
| Apr 22, 2024
Deep discounts may drive consumers previously holding back on big-ticket or discretionary purchases to splurge, while parents will keep an eye out for back-to-school deals. Walmart, Target, and Best Buy may see Prime Day-driven boosts in physical store traffic.
Article
| Jul 7, 2023
Factoring in $410 million to $500 million of those TikTok ad revenues going to Google's display and search business, YouTube and Google’s parent nets $1.74 billion to $1.94 billion from TikTok leaving the US market. Other social players—including X, Pinterest, Snap, and LinkedIn—all stand to benefit, but to a far lesser extent.
Article
| Mar 13, 2024