Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.
Report
| Nov 2, 2023
YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.
Article
| Apr 1, 2024
Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.
Article
| Mar 28, 2024
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
Audio
| Apr 15, 2024
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
Audio
| Apr 15, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
Audio
| Apr 16, 2024
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Apr 12, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
Audio
| Apr 3, 2024
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 2, 2024
On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.
Audio
| Mar 20, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Apr 10, 2024
Generative AI is yet to have a profound impact on media plans and marketing workflow.
“The promise of genAI is to ultimately achieve a digital dream state of advertising…where the right message reaches the right consumer on the right platform at the right time,” our analyst Max Willens said on an episode of the “Behind the Numbers” podcast. “But right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out … We’re a ways away.”
Article
| Apr 15, 2024
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Audio
| Apr 8, 2024
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Apr 18, 2024
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 1, 2024
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Audio
| Apr 11, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Mar 26, 2024
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Audio
| Mar 25, 2024
On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.
Audio
| Mar 18, 2024
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Audio
| Mar 26, 2024