Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about the vast array of visual search tools out there, including eBay's latest entry into the emerging landscape.