APR 11, 2019
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about March Madness and the NCAA men’s and women’s basketball tournaments. He explains who's watching, how they're watching, and how much advertisers are dropping on the Final Four event.
JAN 24, 2019
In India, disruption in the sports broadcasting industry is coming mainly from mobile, as smartphones and better access to data in rural areas have expanded the market for streaming. Top OTT providers include Hotstar, SonyLIV, JioTV and Airtel TV.