Geography

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    Publication Date: 8/21/2018
    Topics: Digital Travel Sales
    Geographies: China; Worldwide; India; United States
    Industries: Digital Travel
    Demographics: Millennials
    Context: Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.
    Publication Date: 8/28/2018
    Topics: Retail Ecommerce Sales; Retail Mcommerce Sales; Digital Shoppers & Buyers; Mcommerce; Mobile Shoppers & Buyers
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.
    Publication Date: 7/1/2018
    Topics: Social Media Users; Facebook; Instagram; Twitter; Mobile Social Media
    Geographies: Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam; Asia-Pacific
    Publication Date: 8/29/2018
    Topics: Video-on-Demand (VOD); Pay TV; Connected TVs; Digital Video
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
    Publication Date: 9/12/2018
    Topics: Social Media Users; Mobile Messaging; Social Media Usage
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Classified Ad Spending; Search Ad Spending; Digital Display Ad Spending
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
    Publication Date: 9/1/2018
    Topics: Mobile Ad Spending
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
    Publication Date: 9/1/2018
    Topics: Total Media Ad Spending
    Geographies: Asia-Pacific; Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand; Philippines; Singapore; South Korea; Taiwan; Thailand; Vietnam
    Publication Date: 8/15/2018
    Topics: Digital Shoppers & Buyers; Holiday & Seasonal Shopping
    Geographies: Asia-Pacific; China; India; Indonesia; Japan; South Korea; Australia
    Context: This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.
    Publication Date: 7/1/2018
    Topics: Instagram
    Geographies: Hong Kong
    Publication Date: 7/1/2018
    Topics: Social Media Users; Mobile Social Media; Facebook; Instagram; Twitter
    Geographies: Hong Kong
    Publication Date: 7/1/2018
    Topics: Facebook
    Geographies: Hong Kong
    Publication Date: 7/1/2018
    Topics: Twitter
    Geographies: Hong Kong
    Publication Date: 7/1/2018
    Topics: Mobile Messaging
    Geographies: South Korea
    Publication Date: 7/1/2018
    Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending
    Geographies: South Korea
    Publication Date: 7/1/2018
    Topics: Digital Video; Internet Users; Magazines; Newspapers; Print; Radio; Social Media Users; TV; Facebook; Instagram; Twitter; Mobile Internet; Mobile Social Media; Mobile Users; Mobile Video; Smartphone Users; Tablet Users
    Geographies: India
    Publication Date: 7/27/2018
    Topics: Retail Performance Metrics; Mcommerce; Retail Ecommerce Sales
    Geographies: Australia
    Publication Date: 8/14/2018
    Topics: Email Marketing; Performance Benchmarks; Clickthrough Rate (CTR)
    Geographies: Australia
    Publication Date: 7/11/2018
    Topics: Viewability; Digital Display Ad Spending; Performance Benchmarks; Digital Display Advertising
    Geographies: Japan
    Publication Date: 7/11/2018
    Topics: Digital Video Advertising; Performance Benchmarks; Mobile Video; Digital Video; Viewability
    Geographies: Japan
    Publication Date: 7/19/2018
    Topics: Retail Ecommerce Sales; Retail Mcommerce Sales; Digital Shoppers & Buyers
    Geographies: China
    Context: Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.
    Publication Date: 8/1/2018
    Topics: Social Media Ad Spending; Influencer Marketing; Social Media Marketing; Word-of-Mouth; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Personal Care & Beauty
    Context: Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
    Publication Date: 9/1/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; TV Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Search Ad Spending; Classified Ad Spending; Mobile Search; Alibaba
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Alibaba; Mobile Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China