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    Publication Date: 8/1/2018
    Topics: Social Media Ad Spending; Influencer Marketing; Social Media Marketing; Word-of-Mouth; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Personal Care & Beauty
    Context: Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
    Publication Date: 5/15/2018
    Topics: Time Spent with Media; Total Media Ad Spending; Digital Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Newspaper Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; TV Ad Spending
    Geographies: China
    Context: We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.
    Publication Date: 12/18/2017
    Source: eMarketer
    Name: William Bao Bean
    Title: Managing Director
    Company: Chinaccelerator
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
    Publication Date: 3/26/2018
    Source: eMarketer
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 8/21/2018
    Topics: Digital Travel Sales
    Geographies: China; Worldwide; India; United States
    Industries: Digital Travel
    Demographics: Millennials
    Context: Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.
    Publication Date: 10/2/2018
    Topics: Mobile Payments
    Geographies: China
    Industries: Luxury Goods; Travel
    Demographics: Affluent; Millennials
    Context: Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
    Publication Date: 9/1/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; TV Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Search Ad Spending; Classified Ad Spending; Mobile Search; Alibaba
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Alibaba; Mobile Ad Spending; Retail Ecommerce Sales
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending; Video-on-Demand (VOD)
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Alibaba; Mobile Ad Spending; Video-on-Demand (VOD)
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Internet Users
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Mobile Users
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Mobile Ad Spending; Alibaba; Digital Display Ad Spending; Mobile Search; Digital Video Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending; Classified Ad Spending; Digital Display Ad Spending; Search Ad Spending; Programmatic Ad Spending; Real-Time Bidding (RTB)
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Mobile Internet
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Tablet Users
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Magazine Ad Spending; Newspaper Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; TV Ad Spending; Mobile Ad Spending; Search Ad Spending; Desktop/Laptop Ad Spending; Time Spent with Media; Magazines; Newspapers; Print Ad Spending; Radio; TV
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Mobile Users; Smartphone Users
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Display Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Video Ad Spending
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Time Spent with Media; Magazines; Newspapers; Radio; TV; Mobile Internet; Computers; Mobile Devices; Smartphones; Tablets
    Geographies: China
    Industries: Media & Entertainment
    Publication Date: 10/1/2018
    Topics: Time Spent with Media; Mobile Internet
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Digital Video; Internet Users; Magazines; Newspapers; Radio; Social Media Users; TV; Mobile Social Media; Mobile Users; Tablet Users; Smartphone Users
    Geographies: China
    Industries: Media & Entertainment
    Publication Date: 10/1/2018
    Topics: TV; Time Spent with Media
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Mobile Payments
    Geographies: China
    Publication Date: 10/1/2018
    Topics: Time Spent with Media
    Geographies: China
    Publication Date: 11/1/2018
    Topics: Internet of Things (IoT)
    Geographies: China
    Publication Date: 11/1/2018
    Topics: Digital Ad Spending; Social Network Users; Mobile; Social Media Users
    Geographies: China
    Publication Date: 11/1/2018
    Topics: Video Games; Mobile Games
    Geographies: China
    Publication Date: 11/14/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending; Time Spent with Media
    Geographies: China
    Context: Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
    Publication Date: 10/2/2018
    Geographies: China
    Industries: Luxury Goods
    Demographics: Affluent
    Context: Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.
    Publication Date: 10/2/2018
    Name: Henrik Balk, Elena Stenholm
    Title: Head of PMO, Transformation and IT, Vice President, Commercial Services
    Company: Finnair, Finavia
    Topics: Mobile Payments; Retail Sales; Digital Retail Practices
    Geographies: Finland; China
    Industries: Travel
    Context: Why Finnair and Finavia got on board with Alipay
    Publication Date: 9/24/2018
    Name: Tom Doctoroff
    Title: Chief Cultural Insights Officer
    Company: Prophet
    Geographies: China
    Industries: Luxury Goods; Apparel & Accessories
    Context: Luxury is fundamental to Chinese consumers' aspirations
    Publication Date: 9/28/2018
    Name: Sarah Zhang
    Title: Co-Founder
    Company: Points (PTS)
    Geographies: China
    Industries: Banking
    Context: Did the negative media hype get it wrong?
    Publication Date: 10/22/2018
    Name: Nate Shurilla
    Title: Asia-Pacific Head of Innovation and North Asia Commerce
    Company: iProspect
    Topics: Smart Speakers & Voice Assistants
    Geographies: China
    Context: Think beyond voice assistants
    Publication Date: 11/7/2018
    Topics: Mobile Payments; Smartphones; Smartphone Users
    Geographies: China
    Context: In China, mobile payments have made large inroads thanks to rapid smartphone adoption and the absence of alternative payment methods.
    Publication Date: 11/8/2018
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: China
    Context: Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.
    Publication Date: 11/9/2018
    Topics: Smart Speakers & Voice Assistants
    Geographies: China
    Context: Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Digital Ad Spending
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: TV; Internet Users; Radio; Newspapers; Magazines; Time Spent with Media
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Mobile Ad Spending
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Total Media Ad Spending
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Digital Ad Spending; Classified Ad Spending; Digital Video Ad Spending; Search Ad Spending
    Geographies: China
    Publication Date: 10/1/2018
    Source: eMarketer
    Topics: Mobile Payments
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Digital Video Ad Spending
    Geographies: China
    Publication Date: 10/17/2018
    Source: eMarketer
    Topics: Digital Ad Spending
    Geographies: China